Hints and tips:
Related Special Reports
...The letter, seen by the Financial Times, said professional journalism required funding “and advertising is a key revenue stream for many publishers”....
...State-owned media also aired a primetime broadcast of police searching the offices of Capvision, an expert network group that helped foreign investors with due diligence....
...Advertising revenues for the quarter to the end of March dropped to $1.2bn compared with $1.9bn in the same period a year ago....
...Huffman said that Reddit saw “huge opportunities” if it was able to improve the search function on its platform and expand its “user economy” or third party developer network....
...Read said WPP had completed a restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
...WPP said it had completed a broader restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
...Paramount is also looking to attract younger viewers by simultaneously showing the game on Nickelodeon, a cable network for children’s entertainment, with colour commentary and analysis by animated characters...
...Influencer marketing agencies in Europe are booming as brands shift their advertising spend from traditional media to social networks....
...Backed by a shadowy network of political operatives, action committees and donors, such sites have filled a vacuum left as traditional local news has been decimated by brands moving their advertising dollars...
...These ads had been indirectly placed via the Google Search Partner network, which allows third-party developers to embed search engines in their own websites....
...US networks Fox and NBCUniversal reported that advertising revenue was falling, while publishers such as News Corp, The New York Times and the UK’s Reach have posted declines....
...That allowed Trump to spend far less on advertising than his political rivals — a dynamic that is playing out again eight years later....
...Early on the IPO roster is expected to be Reddit, the social media network where users on its own r/stocks forum take a pretty dim view of its flotation plans....
...In Zuckerberg’s latest vision, the pursuit of AI is no longer just about finding new ways to boost engagement on the company’s social networks or improve the effectiveness of its advertising....
...See also social media network Snap, Alphabet and Meta....
...The London Underground can leverage passenger data from WiFi usage and card data to reduce overcrowding, provide bespoke service updates, and support advertising revenue....
...That could affect how much money news networks pull in this year....
...M&C Saatchi was for years one of the UK’s most respected advertising networks — best known for its work for the Conservative party — but has recently struggled with tougher trading conditions and boardroom...
...TalkTV, which is struggling to gain viewers in the face of fierce competition from the right-leaning TV network GB News, was pulled off linear TV channels earlier this year for an online-only future....
...While broadcast TV and radio are under pressure from shifting advertising trends, cable — “which looked really defensive for many, many years” — is now facing competition from fixed wireless technology....
...Digital advertising growth at Facebook parent Meta, the world’s largest social media network, has pushed that company to a record high market cap....
...Beyond advertising, Reddit is seeking to diversify its revenues, for example by charging third parties to access its data, which was previously free....
...German media giant Bertelsmann said revenues grew to a record of almost €10bn in the first half of the year, despite an advertising slump at its broadcast network RTL....
...This year Paramount booked more than $500mn in Super Bowl advertising revenue across its networks and streaming service....
...Revenue at the high-margin advertising business overall — which is driven predominantly by adverts linked to its ecommerce segment — rose 24 per cent to $11.8bn during the quarter....
International Edition