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...Le Nel said advertisers and distributors had already shown interest in partnering with the fintech, which is running internal tests for targeted advertising and has been in talks to sell advertising space...
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...
...Advertising regulators around the world have to tackle “the scale, the volume and the pace of change” wrought by targeted and AI-generated marketing, according to Guy Parker, chief executive of the Advertising...
...Conagra Brands, one of the biggest US foodmakers, raised its margin guidance for the year, despite a surge in advertising spend that hit its third-quarter profits....
...At Walmart, advertising is already a multibillion-dollar-a-year business....
...ITV, the British national broadcaster, said pre-tax profits fell by about two-thirds last year following a sharp decline in traditional advertising revenues....
...The rules apply to all companies advertising to British customers and also cover private or invitation-only social media channels, such as Discord and Telegram....
...Total advertising revenue was expected to be up about 3 per cent, it said, with continued strong growth in digital advertising revenues....
...Warner Bros Discovery fell 12 per cent in early New York trading after the owner of HBO reported financial results that missed forecasts, hit by production delays due to Hollywood’s strike and a tough advertising...
...Sorrell founded S4 after being ousted from WPP in 2018, with the goal of creating one of the world’s largest digital advertising companies....
...Advertising revenue accounts for almost 80 per cent of Alphabet’s top line....
...S4 Capital boss Martin Sorrell has warned that the global economy is unlikely to show improvement this year, with clients expected to remain cautious over spending on new advertising and marketing projects...
...One sector that is talking up its own disruption is the advertising industry, where WPP boss Mark Read told investors that AI could be as transformative as the internet 30 years ago....
...It has continued to shift to AI-driven ad formats, which are intended to improve its advertising customers’ return on investment....
...Similar advertising campaigns are already being rolled out....
...WPP said it had completed a broader restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
...It's not actually a sporting event, but an advertising event.”...
...AI is likely to make advertising more effective and efficient. Incumbents need to prove their relevance if they are to reap the benefits....
...The sharp fall in digital views has exacerbated the broader decline in the advertising market, which led to Reach being forced to cut about 450 jobs last year....
...Top advertisers are expected to pay about $7mn for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, the global advertising agency...
...Eurostar has been rebuked by the UK’s advertising watchdog for “misleading” customers over how many cheap seats were available during a sale....
...The top five global advertising sellers — Google, Meta, ByteDance (which runs TikTok), Alibaba and Amazon — have increased advertising revenue 25.4 per cent on a compound annual basis from 2016 to 2022....
...“No less than Karl Marx said advertising was a maggot of capitalism. In other words, advertising people, we’re all maggots.”...
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