Hints and tips:
...Tremor Video, YuMe, and Rocket Fuel are among the groups that listed in recent years and have fallen to small fractions of their peak valuations. Yet, there are also some big success stories....
...Among new media companies, Yume shares surged 32.5 per cent to $8.48, as the online advertising company reported a smaller-than-expected third-quarter loss on Wednesday and forecast current-quarter revenue...
...The last two ad tech companies to list – Tremor Video and YuMe – were forced to price their shares below initial expectations, which has caused concern among other companies in the sector considering going...
...YuMe, a California-based digital advertising company, also raised $46.1m from an initial public offering this week after it priced shares at $9 each, well below its intended range of $12 to $14....
...Google’s video ads will be served by a number of launch partners, including the online video networks YuMe and Brightcove....
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