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...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...Xu is also country manager for WPP China. WPP declined to comment. An officer at the local Shanghai police station which oversees the area of GroupM’s offices declined to comment....
...FGS, KKR and WPP declined to comment. FGS has been formed over the past few years through the merger of three communications and lobbying companies controlled by UK-listed WPP....
...WPP’s business was stronger in the UK and India....
...WPP plans to combine the groups, both based in New York, in order to provide a single company offering PR and marketing for its clients....
...However, WPP warned that there would be an associated restructuring expense of about £125mn in 2024....
...Mark Read, head of London-listed WPP, reckons the sector will be the most disrupted of any industry....
...WPP has since dismissed the executive and said it was co-operating with Chinese authorities....
...WPP declined to comment on Sunday. GroupM, WPP’s wholly-owned media buying and planning agency, is one of the biggest in its field with 42,000 employees globally....
...To avoid being left behind, both WPP and Publicis, two of the world’s largest agencies, have set out plans to spend hundreds of millions of pounds to embed AI in their businesses....
...For that reason it’s worth looking at WPP numbers by vertical rather than territory....
...China, WPP’s fourth-largest market, is an increasingly important region for ad groups....
...WPP’s shares fell 7 per cent to £7.87 in early morning trading in London....
...In January, the retailer said Rachel Higham would be joining M&S from WPP in the new financial year as chief digital and technology officer, reporting to Machin....
...WPP understood this early on.”...
...On Thursday, WPP reported an underlying rise in first-quarter revenue of 4.9 per cent to £3.5bn....
...WPP said a recent easing of restrictions in the country should contribute to its global growth this year....
...WPP-backed advertising agency Ogilvy — one of the largest agencies for social media influencers — has set out plans for an AI accountability code for advertisers and social media platforms to clearly disclose...
...A small chunk of that will come from advertising giant WPP, which holds 57.4 per cent of FGS and will retain a majority. Golden Gate Capital will sell the entirety of its 6 to 7 per cent stake....
...Clients of WPP, such as Coca-Cola, have indicated they intend to increase ad spending plans in the coming months. Read said the WPP business had proved “surprisingly resilient to some”....
...Finsbury Glover Hering, the WPP-backed corporate communications firm, is in advanced talks to acquire US rival Sard Verbinnen, according to people with direct knowledge of the matter....
...Read noted ad spending showed little signs of weakening in most of WPP’s markets....
...WPP is expecting to take a one-off hit of up to $45mn to get rid of the Russian businesses....
...WPP gave its 109,000 staff a company-wide holiday in July from the evening of Thursday 7 to the morning of Tuesday 12....
...The only markets where WPP lagged 2019 sales levels were parts of Asia Pacific and the Middle East, Read said....
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