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...This was a time when British hunger for imported food shaped agricultural industries around the globe....
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...ndia” marketing campaign, launched in 2002. While his book is considerably better than marketing, it is as relentlessly sunny about India’s economic prospects as Mody’s is gloomy....
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...David Sandstrom, Klarna’s chief marketing officer, said that the service, available via its app and website, was the company’s “big play” to help shoppers find the right price....
...Marketers are increasingly “asking retailers to prove” how much value is added by such advertising, says Paul Frampton, global president of digital marketing consultancy Control v Exposed....
...So companies have to make a decision as inflation increases for our capital cost, service costs. Do we keep overspending or do we cut back?...
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...The Sovereign Wealth Fund Institute has appointed Lakshmi Narayanan, the former vice-chair and CEO of professional services group Cognizant, as chair....
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...Cordiant Global Agricultural Income, London’s biggest announced float so far this year, has extended its marketing period having been overloaded with meeting requests, a person familiar with the process...
...In response to abuses in Xinjiang, the commission is proposing a ban on marketing products made by forced labour....
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...You can reach the fintechFT team at Imani.Moise@ft.com or Sid.V@ft.com. Your thoughts and suggested topics for coverage are always welcome. Thanks for reading....
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