Hints and tips:
...That was the case in November when it paid $540m for TubeMogul, a video advertising company, which was last year’s priciest tech deal, according to bankers....
...“We are seeing the change from digital as a mail replacement to today where it’s viewed as a way to persuade people,” says Mark Rotblat, vice-president of media at TubeMogul, a video advertising company....
...Others such as TubeMogul, a video specialist and The Rubicon Project, which provides technology for trading ads in real time, are also gaining investor support....
...Online video ads average $10 per thousand views, according to TubeMogul, the video advertising company. Podcasters say advertisers are willing to pay more to reach engaged and loyal audiences....
...TubeMogul is also able to provide detailed analytics on where the video is being most watched and a breakdown of the demographics of the audience....
International Edition