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...A version of this article was first published by the Nikkei Asian Review on April 20, 2018. ©2018 Nikkei Inc. All rights reserved....
...Only 220 brands successfully acquired domains this way, including British Airways (ba.co.uk) and Virgin Enterprises (v.co.uk). The auctions ran in August and September....
...Huddle, an online collaboration service, is among the British companies tapping into this “consumerisation of the enterprise”....
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