Hints and tips:
...One is an acquisition of an internet retail marketing start-up called TellApart. The other was a potentially promising partnership with Google’s ad network, DoubleClick....
..."This is an obvious and necessary piece of infrastructure that all companies with proprietary ads systems need," said Josh McFarland, chief executive of TellApart, an ad-targeting company that uses Google...
...Josh McFarland, another ex-Google staffer now running data-marketing company TellApart, dismisses backbiters who say Ms Mayer rode on the coat-tails of Larry Page and Sergey Brin, Google’s co-founders....
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