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The Big Read
The real impact of the ESG backlash
...the sweet spot / From Maria Lettini, Chief Executive, US Sustainable Investment Forum, Washington, DC, USBig five oil groups offer clues to ESG backlash / From Myriam Vander Stichele, Senior Researcher, SOMO...
December 4, 2023
US & Canadian companies
Google overhauls search rankings for mobiles
...According to research compiled by Somo, a mobile marketing agency, some of the world’s largest companies will be punished by Google under the new algorithm....
April 19, 2015
FT Live
Investing in America
Foreign companies as drivers of US growth, resilience and competitiveness
Tuesday, 10 DecemberHybrid Conference
Entrepreneurship
Barriers to market entry tumble down
...In 2009, he co-founded Somo, a digital agency that helps brands such as Audi and Interflora make sense of the emerging opportunities in mobile marketing and technology....
June 3, 2014
US & Canadian companies
New iPhone chip paves the way for Apple’s wearable technologies
...“We’re experimenting with using iBeacons to deliver unique content available only in-store, directly in front of a product,” says Joel Blackmore, senior innovation manager at Somo, a mobile marketing agency...
September 12, 2013
IPOs
Google and Apple lower ad costs
...“These changes will definitely make prices more attractive in the short term,” said Thomas Schultz, international chief executive at Somo, a mobile marketing agency....
February 15, 2012
News in-depthThe Big Read
New lease on life? The ethics of offshoring clinical trials
...Irene Schipper from Somo, a Dutch research group that presented to the European parliament, argues that existing guidance from the International Commission on Harmonisation – which governs best clinical...
January 28, 2008
FT Live
Global Private Banking Awards 2024
Celebrating excellence in wealth management
Thursday, 7 NovemberThe Landmark London, London, UK

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