Hints and tips:
...The scheme will treat founders akin to high-performance athletes, tapping clinicians to treat their nutrition, fitness, sleep and mental health....
...Fitbit health and wellness data will not be used for Google ads. And we will give Fitbit users the choice to review, move, or delete their data,” he said....
...and “wellness”....
...Indeed, one of Fitbit’s five strategic goals is to “further penetrate the corporate wellness market”, according to its IPO prospectus. Wearables could also be straightforward tools....
...Though most people would cringe at the idea of getting a mineral read-out every time they visit the loo, entrepreneurs and venture capitalists see a huge market for consumer-focused health and wellness tools...
International Edition