Hints and tips:
...IBM is now the world’s second-highest rated brand, as Shelly Lazarus, chairman of Ogilvy & Mather advertising group, told a meeting of the Aspen Institute in the US this week....
...Shelly Lazarus, chief executive of Ogilvy & Mather Worldwide and widely regarded as the most powerful woman in the advertising industry, will step down by the end of the year....
...Mr Young is chairman of Ogilvy & Mather Asia Pacific, and will replace Shelly Lazarus as group chief executive when she becomes chairman....
...Before that, Mr French was worldwide creative director of Ogilvy & Mather, a WPP advertising agency now headed by a woman, Shelly Lazarus....
...I spotted the frog as soon as Shelly Lazarus, chief executive of the Ogilvy Mather Worldwide advertising agency, joined me for breakfast at her hotel in Paris. It wasn’t a real frog, of course....
...“He’s a great business person,” Shelly Lazarus, Ogilvy’s chief executive, said last autumn. “But he doesn’t have the marketing experience.” It makes for a poignant existence....
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