Hints and tips:
Showing results for Shannon Sorrells
...Tim Armstrong, the former AOL chief executive, and Keith Weed, Unilever's chief marketing and communications officer, are in the running to succeed Sir Martin Sorrell as head of the world's largest advertising...
...WPP chief executive Martin Sorrell acknowledged he was feeling the pressure after the advertising group’s shares fell precipitously on a set of full-year results that reflected a “walloping” from lower spending...
...For more than 30 years, Sir Martin Sorrell has set the narrative for the global advertising industry....
...“At some point in time, if [brands] are losing volume or volume growth, they’re going to have to invest more money both in media billings and then agency fees,” Mr Sorrell told analysts this week....
...Additional reporting by Shannon Bond in New York...
...shannon.bond@ft.com @shannonpareil @FTMedia...
...WPP’s Sir Martin Sorrell last week described it as a “tsunami”, trade journal AdWeek nicknamed it “Mediapalooza 2015”, and others the Mediapocalypse....
...Additional reporting by Shannon Bond Photographs: Christopher Anderson/Magnum Photos; Kevin Mazur/Getty Images; William E Sauro/New York Times/Redux/Eyevine...
...Sir Martin Sorrell, chief executive of WPP, has also this year played down the need for a big deal with one of its peers....
...Sir Martin Sorrell, chief executive of WPP, the marketing group, recently dubbed Apple the media’s new “frenemy”, a phrase he famously once used to describe the industry’s love-hate relationship with Google...
International Edition