Hints and tips:
...B2C platform dominance, for example, relies on owning the consumer interface or the critical functionality that powers it....
...“The acquisition of Marketo widens Adobe’s lead in customer experience across B2C and B2B and puts Adobe Experience Cloud at the heart of all marketing.”...
...the ‘not-so-hot’ verticals, such as the connected car, or ‘less-hot’ verticals, such as B2B (in contrast, a ‘hot’ consumer market right now would be delivery start-ups, particularly food, or most of the B2C...
...C2C to B2C: While Taobao has been the engine of Alibaba’s growth since the end of the last decade, the company has been moving the emphasis to Tmall, its business-to-consumer site that hosts larger retailers...
...At the moment, B2C is still dominated by investment banks and their single-dealer platforms....
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