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...Bembury, who lives in Los Angeles, is a trained industrial designer who began his career in 2009 at multibillion-dollar American mass-market brand Payless, which sells $15 sneakers....
...Others have included Payless shoes, Claire’s accessories and Toys R Us toy store...
...“Most of the retail failures in the US comprise brands that have neglected to renew themselves and no longer meet consumer expectations — think Sears, JC Penney, Payless Shoes, Forever 21 or Abercrombie...
...Payless, the privately owned purveyor of budget-friendly shoes, has become the latest retail chain to file for bankruptcy, citing the turbulence that has beset the broader industry....
...The abrupt bankruptcy of Toys R Us, following others including Payless Shoes and Gymboree in recent months, also put lenders on edge....
...Payless Shoes, one of Aerosoles’ competitors, filed for bankruptcy earlier this year....
...Mr O’Shea says he is looking to the first quarter of 2018 to see which “shoes are going to drop next”. Neiman Marcus, the luxury department store that owns Bergdorf Goodman, is also on his radar....
...Over the past year almost a dozen big retailers, including Herringbone, Rhodes & Beckett, Marcs, David Lawrence, Pumpkin Patch, Laura Ashley and Payless Shoes, have gone into administration in the country...
...But what if every mass market shoemaker from Payless to Primark suddenly whacks a red sole onto their less-than-luxurious products? Will that cancel out its cache?...
...But Collective has decided not to take Payless to China, where its low-cost fashion shoes would be up against intense competition from hundreds of local brands....
...Collective Brands sold nearly 170m pairs of shoes in 2009, with revenues of $3.3bn....
...There are about 3m women that are not shopping for shoes right now,” says Mr Rubel....
...Collective Brands, the Kansas-based holding company for Payless and StartRite shoes, says it will launch 90 stores within five years in Russia where it eventually plans to build a network of 300 Payless...
...In 2004, Payless, the largest US bargain shoe retail chain, launched the sports shoes endorsed by Shaquille O’Neal of the Miami Heat, also for less than $40....
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