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...The Independent will assume all editorial and commercial control of US digital media group BuzzFeed in the UK under a licensing deal for its various brands — including HuffPost UK, Seasoned and Tasty — according...
...However, Universal, whose negotiating team is led by digital chief Michael Nash and chief executive Lucian Grainge, does not view TikTok’s offers as compelling enough to agree a deal, these people said....
...Last week, the Association of National Advertisers, a US trade association, reported that 15 per cent of the $88bn spent on automated digital ads is wasted on “Made for Advertising” websites designed to...
...“Google has put a licensing deal on the table,” said an executive at a newspaper group....
...This might be achieved by cutting back on content spend and licensing more content — two moves that would further serve Netflix....
...The National Basketball Association is the next major sports league looking to sign a new media contract....
...See also social media network Snap, Alphabet and Meta....
...Like other traditional entertainment companies, Warner Bros has recently started licensing more of its shows to Netflix, including Band of Brothers and Sex and the City — a reversal of their previous strategy...
...With legacy media groups under pressure to produce streaming profits, however, licensing revenue is looking attractive again — even if it comes from Netflix....
...entertainment conglomerates that have been growing ever larger for decades — are facing pressure to shrink or sell legacy businesses, scale back production and slash costs following billions in losses from their digital...
...But Warner Bros Discovery’s HBO and NBCUniversal recently began fresh licensing deals with Netflix....
...“That’s where these car companies are now seeing their long term future: selling you an entertainment package to effectively enable in-car media apps,” says Tett....
...The thing that needed to be solved for Pinterest was that, in a lot of ways, Pinterest had solved digital window shopping, but all the stores were closed: you couldn’t take action on the things that you...
...It’s not just a zero-sum game anymore,” said Phil Clapp, chief executive of the UK Cinema Association....
...It boasts a worldwide luxury events business that takes in many of the world’s premier cities, an enormous media arm with a growing direct-to-consumer offering, a licensing and rights business with deals...
...Reese Witherspoon sold her company Hello Sunshine to Blackstone for $900mn in 2021, for example, and Blackstone-backed Candle Media took a $60mn stake in Will Smith and Jada Pinkett Smith’s Westbrook Inc...
...Those revenues have grown 72 per cent since 2012, of which corporate sponsorships, ads, and licensing (like that of Pop Tarts) have nearly doubled from $433mn to $840mn....
...Sports betting was always ESPN’s “manifest destiny”, said John Kosner, a former ESPN executive in charge of its digital products who runs industry consultancy Kosner Media....
...However Twitter, which was bought by billionaire entrepreneur Musk for $44bn in October, has failed to secure any licensing agreements with music rights’ holders....
...digital news industry....
...The launch comes as the social media group seeks to facilitate more ecommerce across its platforms as an additional revenue stream to advertising....
...We have built a very strong position in automotive with our Snapdragon digital chassis and the immersive digital cockpit....
...Since then, 34 states and the District of Columbia have legalised the practice, according to the American Gaming Association, a trade group....
...The money transformed Vice from upstart disrupter to a standard-bearer for the future of digital media....
...As well as upcoming media rights renewals, Endeavor has highlighted the opportunities to create more content, live events, sponsorship and licensing....
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