Hints and tips:
...Industry insiders say China’s advertising sector is rife with corruption....
...Companies including Norwegian Cruise Line Holdings, aerospace and defence group TransDigm, beauty products company Coty and billboard advertising business Clear Channel Outdoor have done some of the largest...
...Cinemas ad revenues are expected to be down 73 per cent from 2019 to $722m, and outdoor advertising down 13 per cent to $34bn....
...Anderson was last year chosen for Harvard’s prestigious Norton Professorship in Poetry. Previous honorees have included Toni Morrison, TS Eliot and Robert Frost....
...It is sunny for our smoking session too, which takes place at the outdoor seating area next to Sautter’s shopfront....
...Before 2020, the outdoor sector was the most resilient form of traditional advertising, taking market share from television and print....
...But relatively new entrants are now exposed, especially in the UK, the world’s most digitised outdoor advertising market....
...The issue gained urgency as the company’s advertising took on an increasingly progressive tone....
...While pure digital advertising spending is expected to dip by only 2.4 per cent this year — bolstered by the shift to ecommerce — that on traditional media such as television, newspapers and outdoor advertising...
...Research firm Pacific Epoch found that 10 per cent of the Baidu advertising customers they surveyed planned to cut their advertising budget for the entire year....
...The company is privately held, but shares in American Outdoor, a rival formerly known as Smith & Wesson, fell 2 per cent in morning trading....
...Stung by claims that drugmakers are solely to blame for soaring prices, the pharmaceuticals industry recently launched an advertising campaign with the slogan “Share the Savings”, arguing that discounts...
...To meet the demands of TV schedules, Tokyo is hosting the games at a time of the year when temperatures make outdoor activity dangerous, forcing a series of emergency measures to beat the heat....
...Just down from the Nike store I stopped outside Patagonia, the California-based outdoor clothing specialists founded by the environmentalist Yvon Chouinard....
...One particular part of the Inc piece which stands out is how, due to soaring online advertising costs from Google and Facebook, many of the DTC brands are returning to the sepia-drenched idyll of brick...
...But now the advertising industry is shifting from the “Mad Men” who ran the business for generations to data specialist — the math men — who have boiled down the storytelling of advertising into 30-second...
...According to a report by Group M, the WPP-owned media buying agency, outdoor advertising grew by 4 per cent in the UK last year and by 5.1 per cent globally....
...Even before this week’s setback, the powerful outdoor communications hubs had already turned into a controversial urban experiment....
...“Brands will be attracted in from other media as outdoor advertising becomes more flexible,” he predicted....
...Consider outdoor advertising specialist JCDecaux. Putting up advertising on roadsides, bus shelters and airports has been good business....
...Exterion Media has beaten JCDecaux to win a £2bn, eight-year contract to handle advertising space on the London Underground — the most valuable outdoor media deal in the world....
...The study stated that “non-transparent business practices” were prevalent across digital, print, outdoor and television media, and that such practices were known of and mandated by senior executives at agencies...
...For owners of channels such as Fox that means fewer viewers and pressure on advertising. The competition is also beefing up....
...The French group operates 1.1m outdoor advertising panels in 70 countries, after this year snapping up Continental, Africa’s biggest outdoor media group....
...It also expects to earn revenues from the advertising billboard attached to the Yue King Property, which is excluded from the Disposal....
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