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...About a third of YouTube’s advertising revenues came from music last year, up from 27 per cent in 2016, according to Midia Research....
...After years of falling ratings, media owners and advertisers have been critical of Nielsen for not adapting quickly enough to changing viewer habits....
...Since 2011, ownership of smartphones by US adults has risen from 46 per cent to 82 per cent, according to Nielsen....
...In the first quarter of this year, the industry splashed an estimated $6.75bn on advertising — almost 10 per cent of total ad spending — in the 40 leading markets covered by research firm Nielsen....
...It has turned its fire on Nielsen, the consumer research company, whose ratings are the currency on which the $70bn television ad market depends....
...Freemium v paid: Streaming competition swells YouTube is one of several Spotify competitors bringing streaming services to the market this year....
...In September, 14 of the world’s largest advertisers, ad agencies and television networks formed the Coalition for Innovative Media Measurement to speed the research of new methods to measure TV and internet...
...The first two debates have been popular: Friday's match-up drew 46.7m viewers, down from the 62.5m who watched the first debate, according to Nielsen Media Research....
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