Hints and tips:
...Prahalad, C. K. & Hart, S. L. 2002. “The Fortune at the Bottom of the Pyramid.”. Strategy + Business, 26: 54-67. Sirmon, D. G., Hitt, M. A. & Ireland, R. D. 2007....
...A fortune can be made selling the “long tail” of other products. MAVERICKS AT WORK: Why the Most Original Minds in Business Win by William C Taylor and Polly G....
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