Hints and tips:
...“Digital publishers have to find more ways to monetise their readers,” said Christopher Vollmer, global entertainment and media advisory leader at PwC, the professional services firm....
...most negative impact on publishers that rely primarily on Facebook for referral traffic and those companies that specialise in producing and distributing sponsored videos for Facebook,” says Christopher Vollmer...
...“The situation brewing around Fox is reflective of an important market reality: the strategic pressures on the financials of traditional TV businesses are accelerating,” said Christopher Vollmer, global...
...“It tends to get the most consumer engagement on social media and mobile devices,” Mr Vollmer says....
...Content can help brands forge relationships with customers, says Christopher Vollmer, global entertainment and media advisory leader for PwC’s Strategy& consultancy....
...“Digital platforms are creating more scaled options for marketers and driving more fragmentation, especially as they themselves add more video,” says Christopher Vollmer, global entertainment and media advisory...
...“HBO has always been known for being artist friendly and for being a place that can be a home for top talent,” says Christopher Vollmer, global entertainment and media advisory leader for Strategy&, which...
...China is “hungry for filmed entertainment product and is still growing,” says Mr Vollmer....
...“In film, international markets have become much more important in terms of what gets made and who gets cast,” says Christopher Vollmer, global media leader at Strategy&, the consultancy....
...“The debate is a big opportunity for FBN to get a much broader group of viewers to sample the network,” said Chris Vollmer, global media leader of Strategy&, the PwC consultancy....
...“This market is so news saturated,” says Christopher Vollmer, who leads the global media practice at Strategy&, the consultancy....
...“[Disney] obviously believes they can get something out of the 4,985 characters out there that Marvel has,” said Chris Vollmer, head of Booz & Company’s media practice....
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