Hints and tips:
...“The CEO is the least trusted spokesperson,” Richard Edelman told me....
...Companies that were making net-zero pledges and not “backing them up” were especially likely to be targets for regulators and litigants, said attorneys Margaret Peloso and Sarah Fortt from Vinson & Elkins...
...The 2020 Edelman trust barometer, a large international annual survey of more than 34,000 people, found that 92 per cent of employees expect their chief executives to speak out on topics such as training...
...Chief executives remain wary about wading into such divisive subjects, but new research from Edelman suggests the risks are lower than many assume....
...Trust barometers run by Edelman, the public relations company, and others suggested that trust in business deteriorated early in Margaret Thatcher’s premiership in the 1980s, when “unbridled capitalism”...
...The writer, a former FT management columnist, is director of strategy at Edelman, a PR firm...
...The election of Margaret Thatcher in the UK in 1979 and Ronald Reagan in the US in 1980 ushered in scepticism about government....
...Dach – currently vice-chairman of Edelman, the big public relations firm – has already played a leading role in revamping Wal-Mart’s PR efforts over the past year....
...Margaret Mager, analyst at Goldman Sachs, told clients: “Competitively we believe Nike has never been stronger in the US.”...
...Labour has not produced a Maurice Edelman, whose now-forgotten political narratives offered a parliamentary insider’s counterpoint to C.P....
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