Hints and tips:
...Matthew Ball, a venture capitalist, once pointed out that, “to claim that consumers have ‘subscription fatigue’ is to say that they have ‘spending fatigue’”....
...Procter & Gamble, the company behind Tide detergent and Gillette razors, plans to raise prices on some of its products after warning of a $1.9bn after-tax hit in the year ahead from higher commodity and...
...matthew.garrahan@ft.com...
...Procter & Gamble, the world’s biggest advertiser and the owner of brands ranging from Gillette razor blades to Crest toothpaste, is among the companies spending less with ad groups: it has trimmed $750m...
...Procter & Gamble, the world’s largest advertiser and the owner of brands ranging from Gillette razors to Crest toothpaste, has trimmed $750m from its spending with ad groups since 2015 and plans to cut another...
...Procter & Gamble, the world’s largest advertiser and the owner of brands ranging from Gillette razors to Crest toothpaste, is a prime example, having trimmed $750m from its spending with ad groups since...
...Matthew.Garrahan@ft.com...
...The maker of Gillette razors and Pampers nappies has slashed the number of agencies it works with by 60 per cent and cut agency and production costs by $750m, a figure it expects to surpass $1bn in the next...
...The maker of Gillette razors and Pampers nappies has slashed the number of agencies it works with by 60 per cent and cut agency and production costs by $750m....
...She cited Procter & Gamble, the consumer goods group behind Gillette razors and Head and Shoulders shampoo, which said it saw no impact on sales after cutting $100m in digital marketing spending earlier...
...matthew.vincent@ft.com...
...“Companies will need to fundamentally revisit their way of working and transform themselves,” says Matthew Meacham, Bain’s global head of consumer products....
...P&G, which owns brands ranging from Gillette razors to Pampers nappies, spent $2.6bn on US media last year and $3.1bn in 2013, according to Kantar Media....
...From True Detective’s Matthew McConaughey to Robin Wright from House of Cards, the stars of US television will be back on the red carpet on Monday evening when the industry turns out to celebrate itself...
...Matthew Webb at JPMorgan Cazenove has described it as “the highest risk investment in the beverage sector” because of political and economic uncertainty in its biggest market....
...“As Tiger takes a break from the public eye, we will support his desire for privacy by limiting his role in our marketing programs,” Gillette said in a statement....
...“Men are drawn to check out new technology,” says Matthew Smith, Wahl’s marketing director, “and, if they can see that advance offers more convenience – being able to rinse electric clippers under a tap,...
...Workers at Gillette and Procter & Gamble, the consumer goods companies that on Friday announced a $57bn deal, may be wondering what effects the link-up will have on their jobs....
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