Hints and tips:
...DeLeón did not take off at the pace Cîroc had. When Diageo acquired the remaining 50 per cent of its Don Julio tequila label in the following year, the relationship started to sour....
...DeLeón was distributed in 3 per cent of all possible outlets, compared with 34 per cent, 36 per cent and 14 per cent for rival tequilas Casamigos, Don Julio and 21 Seeds respectively, according to the rapper...
...Diageo’s Don Julio tequila is distributed in 36 per cent of US outlets while Casamigos is in 34 per cent, according to the filings in May. Combs’s lawsuit said DeLeón is present in 3 per cent....
...DeLeón is only present in 3 per cent of US outlets....
...Combs’s brands include Cîroc vodka and DeLeón tequila. Diageo categorically denied the allegations, describing the differences between the companies as a “business dispute”....
...In its latest results to the end of June 2015, global sales of Diageo’s tequila portfolio were up 14 per cent, driven by Don Julio and DeLeón. It is a success that is mirrored worldwide....
...produces Johnnie Walker scotch and Smirnoff vodka, told the Financial Times in July that he was no longer interested in acquiring a mainstream tequila business after forging its own way with brands including DeLeón...
...“Sean was exposed to DeLeón in the world of entertainment....
International Edition