Hints and tips:
...“In 1936, the crowd was against Jesse Owens,” he said. “We’ve not see this since. We have to deal with it . . . For the Olympics it is not a good image. I did nothing to the Brazilians.”...
...Jesse Boot, the Sir Terry Leahy of his day, discovered he could drive sales with the loss leaders and low prices made possible by his chain’s economies of scale....
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