Hints and tips:
...upturned the media....
...Unilever, Verizon join Facebook boycottFacebook shares are down nearly 8 per cent after Unilever said it would pull digital advertising spending from Facebook and Twitter in the US until at least the end...
...Later today, Keith Weed, Unilever’s chief marketing officer, is due to put the US internet giants on notice in a speech to fellow advertisers and media groups at the annual Interactive Advertising Bureau...
...The business is undergoing rapid digitisation, while at the same time social media have the potential for a significant impact on Unilever’s reputation....
...But Jason Kint, chief executive of Digital Content Next, a group that represents more than 70 major media groups including News Corp, the FT and the Washington Post, provided a note of caution....
...And it would appear to have two killer arguments: thanks to the internet, there is now lots of healthy competition for Fox’s particular brand of journalism; and online readership of News Corp titles is helpfully...
...By contrast, the Media Rating Council and the Interactive Advertising Bureau, two trade bodies, say a video ad is “viewable” when at least half of its pixels are on screen for at least two consecutive seconds...
...V: Our stakes are small, but our cause is just. Did not David, a mere boy, defeat the mighty Goliath?...
...TV platforms in the 1980s, only to see them eclipsed by the supple connectivity of the internet....
...Unilever and Shell are remarkable for the way they share words and features across their vast estates (compare Shell’s station finder in any country.)...
...Manufacturers of consumer goods, such as Procter & Gamble of the US and Anglo-Dutch Unilever, spend 10-15 per cent of sales on advertising and promotion – much of this brand building....
...Unilever is attempting to reinvent “soap opera” sponsorship for the digital age by striking international, multimillion-dollar partnerships with media groups Viacom and News Corp....
...YouView, the much-delayed internet TV venture by some of the UK’s biggest broadcasters and broadband providers, will finally be put to the test by members of the public this week after three years in development...
...The growth of the internet has made branding a minefield for many small businesses, Kingsley-Williams adds....
...“If the first 1bn users connected to the internet through PCs, the next 1bn will be through mobile,” says Mr Weed, who recently visited a family in the slums of Mumbai who nonetheless had two mobile phones...
...You can do it anywhere,” says Caroline Norbury, chief executive of Creative England, a not for profit companywhich supports the development of film TV, interactive, games and digital media industries in...
...She has been a non-executive director of the Guardian Media Group since 2008, and was appointed to the board of Hammerson Plc in May 2011....
...Less than a year later, he sold that business for less than $4m to Oak Pacific Interactive, the company which took it public this year. RenRen is now valued at $2.25bn....
...After a stint at the BBC’s corporate strategy unit under Lord Birt, he became an adviser to Mr Blair on media, telecoms and the internet and was an architect of the Communications Act behind the 2003 launch...
...: “We must accept the fact that there is no ‘mass’ in ‘mass media’ any more.”...
...It is also developing an interactive window that can transform the images of people walking past into characters in a Lego scene....
...Her departure comes as Unilever announced its intention to close its final salary pension scheme to existing employees....
...The popularity of internet and mobile devices means broadcasters must maintain a presence there to ensure TV viewing continues....
...The company said it expected to report operating profits of £850m for 2010, up 20 per cent from the £710m achieved a year earlier – excluding Interactive Data, which was sold last July....
...BesTV was formed last year as a subsidiary of Shanghai Media Group, the second largest media group in China by revenue....
International Edition