Hints and tips:
Related Special Reports
...Talking to the Financial Times, Jones said: “The mobile phone made everyone a creator — gen AI makes everyone an ad agency — that may not be very good news for traditional legacy agencies with 100,000 employees...
...“McKinsey’s impact in China goes well beyond our work in the corporate sector,” it said, according to an archived copy of the website, mckinseychina.com, which now redirects to McKinsey’s main international...
...staff at its offices in Beijing, Shanghai and Shenzhen, according to public payroll records, many of whom work as consultants helping Chinese companies re-engineer their organisations or optimise their marketing...
...A wave of insurance brokerages including Hub Group and Integrity Marketing Group have taken private equity cash....
...The international agency acquired Kassan’s strategic advisory firm MediaLink in 2021 for $125mn from UK-based Ascential, and made Kassan a partner....
...Last year, Artémis bought a majority stake in Hollywood talent agency Creative Artists Agency, which was presented as a move to diversify the family’s holdings away from pure luxury....
...Jeongwen Chiang, a professor of marketing at China Europe International Business School, said expansion “can be achieved easily through joint ventures with local partners or licensing arrangements”....
...A member of Jagex’s marketing team, Alec Sween (aka Mod[erator] Sween), said last September that Jagex was banning 200,000 bots per month....
...The Independents is a global group of agencies for the luxury and fashion market, covering services such as strategy, creative, influencer marketing and communications services for brands....
...“You could open Pandora’s box,” said Michael Payne, former IOC marketing director. “The money is there. The question is how it’s distributed....
...Data from Sweden’s statistical agency show that there are 1.33mn registered enterprises in the country....
...The consultancy has been in the crosshairs of Congress after its marketing work for the opioid maker Purdue Pharma was blamed for contributing to addiction and overdoses, and the data shows that 2023 was...
...McKinsey claimed in marketing materials that it had advised the Chinese central government on boosting domestic consumption and reforming healthcare policy....
...It is worth nearly Won200tn, with almost half of the country’s retail spending made online, according to Euromonitor International....
...The law says agencies must publish their methodologies, data sources and the objectives of the ratings they provide, even if the ratings are only being used in their own marketing communications....
...Roughly £480mn has been invested in UK vineyards over the past five years, according to estate agency Strutt & Parker....
...BJP organisers have over the past year held regular meetings with social media influencers, while the government has tendered for “influencer marketing agencies” to promote its work....
...The agency argues that noncompetes undermine competition and impact workers’ personal freedoms....
...The International Energy Agency said this month that global demand for fossil fuels would likely peak this decade....
...Firstly, renewable energy capacity is now surging faster than expected — even amid the right-wing, anti-green backlash — according to a recent report from the International Energy Agency last week....
...Here’s an interesting piece from Nolan Lindquist of the Center for Active Stewardship, digging into the International Energy Agency’s influential model of a net zero world economy, and its implications for...
...In 2016, the UK’s international development agency and CDC (now British International Investment) created MedAccess to do more....
...Regulators in Europe and elsewhere will be reluctant to permit marketing such instruments directly to retail investors. But with enhancements the instruments can still fly....
...“I think people’s attitudes today will change,” said John Hahn, co-founder of A22, the sport marketing agency pushing for the new competition. “Don’t forget, this is a 70-year monopoly....
...The UK’s Serious Organised Crime Agency calls it a “global investment service” for gangsters....
International Edition