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...In traditional Chinese medicine, it is believed to be a cure for fevers and snake bites and, more recently, has even been proposed as treatment for some forms of cancer....
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...needed to develop “to allow a treatment like Casgevy to be administered in vivo, meaning directly into the body, rather than requiring the laboratory procedure”, said Doudna, who said her California-based Innovative...
...“This represents the opportunity to bring an innovative, new medicine to patients with lung cancer, to replace backbone, conventional chemotherapy,” said Galbraith....
...It also favours newer and more innovative medicines, which will be subject to a lower rebate levy....
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...In entrepreneurial ventures, small amounts of early-stage funding, known as angel investments, support innovative, highly uncertain work....
...They also have the scientific knowhow to find innovative new ways of delivering treatment. They now need to put these resources to work....
...However, Ogilvy’s Sutherland worries that traditional marketing principles and values could be lost in the race for innovative ways to reach audiences....
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