Hints and tips:
...Asos and Boohoo have poured money into marketing, logistics and IT. Asos’s selling and general admin spend is routinely half of sales. Boohoo gives 10 per cent of turnover to its marketing department....
...Danone’s shift on GMO might be dismissed by some as a marketing gimmick and criticised by others as an exercise in managerial self-indulgence....
International Edition