Hints and tips:
Related Special Reports
...An article on the central government’s website, published by the official Xinhua news agency, noted that in March 2007, to “leverage external brains and gather a wide range of ideas”, McKinsey’s China arm...
...“I believe in the competition of ideas. I believe that any idea should be challenged . . . Otherwise, we can quickly degrade into authoritarianism.”...
...In-store marketing activations can help draw higher-spending customers, while online channels are used to drive broader engagement....
...Air explores the marketing innovation of imbuing a product with a celebrity’s personality, its cast repeating the would-be proverb: “A shoe is always just a shoe until someone steps into it.”...
...Mainland companies, under pressure to compete with new ideas, have “taken the category to the next level”. “It’s not just milk tea any more,” he said....
...“The challenges are to do with scaling, engineering and implementation: how to turn ideas into technology,” explains Brierley....
...In 2008, at the age of 26, she founded ITB, a London-based talent management and entertainment marketing business, with funding from Saturday Group, her now husband’s fashion marketing agency....
...His policy prescriptions centre on how to generate new ideas....
...But it’s going to make creative people even more important because it can level the functional playing field and make the idea itself even more critical.”...
...Researchers at Carnegie Mellon University say that in AI “open” can be more a marketing term than a technical descriptor....
...The ideas that have the most power are not necessarily the ones with the most rigour around their messaging or insight into targeting, but the ones that are able to force their way into cultural and shareable...
...He also says the trend reflects the idea that “jewellery and watchmaking are starting to converge and blend”....
...Sonja Hutson And why is this idea gaining more traction right now? Jennifer HughesIt’s a hot topic in markets right now. The idea of 24-hour trading has been around for quite a while....
...[and] empower a lot of creative people to make their ideas become real much more quickly.”...
...But Michael Payne, a former IOC marketing director, warned that the IOC and other federations might “not be best pleased” if they were not given sufficient warning ahead of the announcement....
...He became a marketing manager soon afterwards....
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
...On buybacks being price-dependent, I agree with the FT newsletter “Unhedged” and Warren Buffett’s sentiment (“Is Uber’s buyback a good idea?”, Unhedged, FT.com, February 15)....
...Even without these external challenges, many expect the use of AI technology to lead to fewer jobs within the larger groups, as areas such as media planning and buying are automated and creative ideas can...
...But I’m also struck by an equally important and more widespread problem: that no one involved either has any idea if the scheme works or any plan for measuring it....
...Around the same time, Arpa had the idea of producing a line of affordable watches for sale exclusively to martial arts practitioners who had reached the black belt standard....
...Past performance, future results, and all that So here’s a bad idea. Finra wants to allow brokers to include projections of future performance in investment marketing materials aimed at the rich....
...The vast majority of its value — some $680mn — will be deferred until after his playing days, a decision the Dodgers said at the time was Ohtani’s idea....
...The imbalance of online feedback might create a false perception of how the public will react to a marketing campaign. Is the solution to introduce a dislike button?...
...Stephen Bird was brimming with ideas when he became Abrdn chief executive in September 2020....
International Edition