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...McKinsey claimed in marketing materials that it had advised the Chinese central government on boosting domestic consumption and reforming healthcare policy, raising fresh questions over the consulting firm...
...However, Richard Exon, founder of marketing agency Joint, said: “A more important question is: does the ad do its job?...
...Likewise, the technology can offer personalised financial advice to Credit Karma users and help generate marketing content for customers at MailChimp....
...That explains the elaborate marketing campaigns from companies such as Kering this year....
...“During the remainder of the year, we plan to incrementally increase marketing and raise awareness for WisdomTree Prime.”...
...bankruptcy in the late 1990s — many of them already anxious about the impact artificial intelligence could have on their craft and careers — the ad seemed unusually tone deaf for a company feted for its marketing...
...Founded in 2005, Reddit has over the past few years sought to woo investors with a new ad offering and efforts to more closely police the free speech-oriented platform so that brands feel comfortable marketing...
...It has funnelled revenue into marketing and discounts to attract new customers. Rivals like Home Chef and Berlin-based Hello Fresh fought for the same market share....
...The company now says profits and cash flow are sufficiently formidable to support debt service and capital expenditure without the need to raise fresh cash....
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...It’s easy to be cynical about guerilla marketing when it’s on behalf of a giant, obsessively secretive trading firm....
...It also took a fresh $2bn impairment charge on Family Dollar that wiped out its earnings for the year....
...“Somehow we [Ukrainians] are expected to keep it together,” the Kyiv-based marketing specialist said. “To be professional. To be grateful. Not too emotional. Not too pushy. Humble....
...Shah criticised Novavax in his letter for only generating around $25mn in net commercial US sales from its Covid-19 jab during the winter season, despite spending $300mn on a sales and marketing push....
...Japan, South Korea and Australia are tightening rules to rein in the market power of big tech groups, posing fresh regulatory challenges for Apple and Google following a similar crackdown in the EU and US...
...generating “sustained and meaningful” positive free cash flow was a “top priority”, and announced on Thursday plans to cut about 400 jobs, continue cutting its retail showroom footprint and reduce spending on marketing...
...The National Cyber Security Centre, a branch of the signals intelligence agency GCHQ, published fresh advice on Monday for “high-risk individuals” whose work or public status means they can access or influence...
...Vanessa Errecarte is a lecturer in marketing at the UC Davis Graduate School of Management and owns a branding and digital marketing consultancy, Marketing Simplified...
...Havilah Clarke, head of marketing at Huntsman Mental Health Foundation, agrees....
...Puris joined TikTok as a managing director and US head of business marketing....
...He is a regular attendee at Cannes Lions, the marketing festival run by Ascential, where last year he threw an exclusive party in a lavish hotel featuring musical artist Lizzo....
...Around $1.2tn of fresh global private capital was raised in 2023, according to Preqin. Sure, this is less than the $1.5tn in 2022 or the $1.7tn of 2021. But still, 1.2 TRILLION DOLLARS!...
...AI will have the power to create bespoke marketing for individuals at a global scale. This is the “age of hyper-targeting”, says Ogilvy’s Sutherland....
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