Hints and tips:
...To a marketing assistant candidate at Xceed Group IT services How would you sell a fridge to an Eskimo? To a summer sales associate candidate at Harrods department store...
...Related reading: Guatemalan coffee: launched by Starbucks, blighted by fungus, beyondbrics Starbucks in LatAm: selling ice to Eskimos? beyondbrics...
...“Sellers of new single-family homes face a similar challenge as one might have selling ice to Eskimos....
...The move appears akin to selling snow to Eskimos but illustrates the lengths multinationals are going to in order to capture growth in Brazil, whose economy is far more buoyant than St Tropez’s more anaemic...
...Only a prop forward who recites “Eskimo Nell” at a funeral could have judged the mood worse. Workers are angry because bosses’ pay is rising when their own is falling in real terms....
...Whaling and moaning What do Nascar racetracks, dog and pony shows, tree planting, fishing tackle boxes and Eskimo whaling captains have in common?...
...After listening to the account of paradise, one Eskimo asked: “And the seals? You say nothing about seals. Have you no seals in your heaven?” “Seals? Certainly not,” replied the man of God....
...Years later Amundsen drew on his experiences gained with the Arctic skippers, and also with Eskimo communities, to help guide his successful conquest of the South Pole....
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