Hints and tips:
...Dirk Haeusermann, Draftfcb’s creative director, explains: “Metrosexuality has evolved over the last couple of years with the rise of ‘ubersexuality’.”...
...Agency: Giovanni+Draftfcb Territory: Brazil Verdict: 4/5 In the digital age, some of us can’t go five minutes without checking our phone....
...Agency: DraftFCB New Zealand Territory: New Zealand Rating: 4/5 This campaign really did teach old dogs a new trick: driving a manual car....
...WPP’s update contrasted sharply with Interpublic, the US advertising group behind Draftfcb and R/GA, which reported better than expected third-quarter results on Friday thanks to strong growth in international...
...The company behind agencies including McCann Worldgroup, Mediabrands and Draftfcb is on course to spend $150m buying new agencies this year....
...The upgrade came as IPG, which owns agencies including McCann Worldgroup and Draftfcb, reported third-quarter revenues up 9.4 per cent to $1.56bn....
...Interpublic Group, which owns ad agencies such as McCann Worldgroup and Draftfcb, said that marketing spending was improving faster than it expected, as first-quarter losses narrowed....
...The owner of advertising agencies such as McCann-Erickson and Draftfcb said that its fourth-quarter revenues fell 8.2 per cent, adjusting for currency fluctuations and acquisitions, better than the double-digit...
...Rich Gagnon, chief media officer at DraftFCB, says that Facebook’s appeal lies in its huge scale – with more than 350m members – and its ability to finely target them based on age, demographic or interests...
...The shares fell 13 per cent or 81 cents by late afternoon in New York to $5.38 as Michael Roth, chairman and chief executive of the group behind agencies such as Draftfcb and McCann Erickson, said the worse-than-expected...
...KFC and DraftFCB, its advertising agency, were anticipating a rush after the promotion but demand was so high that the voucher’s web page crashed and its restaurants were overwhelmed....
...Interpublic owns agencies including McCann Erickson, Lowe and Draftfcb....
...not based on convenience any more, it’s based on security – who is running the company, how well they have performed – and transparency,” says Laurence Boschetto, president and chief operating officer of DraftFCB...
...Interpublic, which owns agencies such as DraftFCB, Lowe and McCann Erickson, swung back to a third-quarter net profit of $45.7m from a net loss of $21.9m last year....
...Following her dismissal, Wal-Mart announced it was reversing its decision to award its advertising account, worth about $450m, to DraftFCB, which had won the review in which Ms Roehm was involved....
...Wal-Mart also claims that Ms Roehm was blind-copying internal Wal-Mart e-mails to DraftFCB....
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