Hints and tips:
...He previously worked as head of strategy at DoubleClick, the advertising platform acquired by Google in 2007. In her memo, Wojcicki said Mohan would be a “terrific leader for YouTube”....
...It wants the company to sell off its “anti-competitive acquisitions”, such as the 2007 addition of DoubleClick, and to divest its Ad Manager suite. The court battle will be long and protracted....
...officer of the niche web browser Brave, said he had discovered the secret web pages as he tried to monitor how his data were being traded on Google’s advertising exchange, the business formerly known as DoubleClick...
...In 2007, Google’s acquisition of internet advertising platform DoubleClick was approved by competition authorities....
...The chances of a belated battle over Facebook’s purchases of Instagram and WhatsApp, and Google’s takeover of digital ads firm DoubleClick, just increased....
...Its dominance began with Google’s purchase of DoubleClick in 2007 and AdMob in 2009....
...Mark Mahaney, an internet analyst at RBC Capital Markets, said that the tech companies had brought considerable benefits for their consumers — but Google’s acquisition of DoubleClick, the display advertising...
...A roster of high-profile mergers and acquisitions deals, including WhatsApp’s sale to Facebook and DoubleClick’s sale to Google, and initial public offerings including LinkedIn, Snap, Twitter and Zynga have...
..., she would appoint regulators who were committed to undoing Facebook’s mergers with those two apps, as well as Amazon’s acquisitions of Whole Foods and Zappos, and Google’s purchases of Waze, Nest and DoubleClick...
...This information was allegedly used for Google’s DoubleClick service, which offers advertisers the ability to target specific groups of users....
...Although the acquisition of AppNexus is small compared to the Time Warner takeover, the ad tech company has the potential of being as transformative for AT&T as Google’s $3bn acquisition of DoubleClick a...
...With hindsight, Google’s 2008 acquisition of DoubleClick, the automated ad exchange, was a defining moment, underpinning Google’s dominance in the sale of display ads....
...Google then allegedly used the data in its DoubleClick advertising business, which enables advertisers to target content according to a user’s browsing habits....
...The newspaper said Google had found tens of thousands of dollars spent by Russian agents, across several properties, including its advertising network DoubleClick....
...As well as placing ads on its own sites such as YouTube, the group also provides technology services such as DoubleClick Ad Exchange, which connect advertisers to millions of third-party websites and apps...
...Already the two companies have been allowing advertisers to buy promoted tweets through Google’s DoubleClick platform since April....
...The network may find inventory on which to place them on an exchange such as Google’s DoubleClick Ad Exchange, into which thousands of publishers plug. That is the simple version....
...It invested in DoubleClick, the ad company bought by Google in 2007....
...More significant for the future was Ms Porat’s passing reference during the earnings call to how YouTube, Maps, Android and DoubleClick, four of Alphabet’s most successful businesses, were all originally...
...Google became a major provider of tools for delivering display ads in 2007, when it acquired DoubleClick for $3.1bn....
...He said that once Sourcepoint’s tools are integrated into a publisher’s computer servers, they enable the delivery of advertising from all the big intermediaries including Google’s DoubleClick platform....
...The other was a potentially promising partnership with Google’s ad network, DoubleClick. So far this year, Twitter shares were up 40 per cent....
...In May, it published a study of “viewability” across its ad networks, including DoubleClick and YouTube....
...ComScore recently entered a partnership with Google — its ad measurement product will be embedded into Google’s DoubleClick ad server....
...The Silicon Valley company is the world’s largest advertising business, generating $60bn a year from search, YouTube, and services such as Google Display Network and DoubleClick, which both deliver ads for...
International Edition