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...That there is a wider stylistic variety on the secondary market is a coincidence, which Sotheby’s capitalised on with colourful lots sold at their “underground auction” Rough Diamonds, in partnership with...
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...“The collaboration has stretched us to think creatively about different product categories and diversifying into a more lifestyle concept,” she says....
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...Fashion Group chair and CEO Sidney Toledano, who is also president of the Chambre Syndicale de la Haute Couture, said that “couture is a free exercise, a moment of pure creativity, and it’s relevant for big brands...
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...De Beers has experimented with lab-grown diamonds through its Lightbox brand since 2018, but pulled back in September from a three-month trial selling engagement rings containing man-made stones....
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...Icons will be a focus, such as Chaumet’s diamond-themed Joséphine collection, which is named after Chaumet’s most famous client, the empress and wife of Napoleon....
...In addition to supplying each designer with about 25 diamonds and supporting them with production budgets, De Beers pairs the designers with a celebrity stylist to further brand awareness....
...An increasing number of luxury brands have sought to diversify their products in a bid to target a broader range of consumers and capitalise on their brand equity....
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