Hints and tips:
...The group was formed as a defensive play against Saatchi & Saatchi, the London ad group where Sir Martin was an executive, which was hunting for potential acquisitions on Madison Avenue, America’s advertising...
...Adam & Eve, the agency behind John Lewis’s sentimental television ads, has been acquired by DDB, one of the world’s largest advertising agencies, in a deal worth tens of millions of pounds....
...US advertising group Omnicom is making its biggest push yet into India with the acquisition of a majority stake in Mudra Group, one of the subcontinent’s largest advertising conglomerates....
...Omnicom, which owns agencies such as BBDO Worldwide and DDB Worldwide, saw net income rise 16.4 per cent to $201.4m for the third quarter, while overall revenues were up 12.9 per cent to $3.38bn....
...Omnicom owns advertising agencies such as DDB and BBDO and public relations groups including the newly acquired Voce Communications....
...Like-for-like revenues grew 10 per cent at Omnicom, which owns advertising agencies such as DDB and BBDO....
...Robinson and Bob Gage, DDB’s art director, became the first to link up in a “team concept” – copywriter and art director creating side-by-side – now standard practice worldwide....
...Faced with viewers who fast-forward ads and the many distractions provided by the internet, DDB, a large advertising group, is hoping the appliance of science will help make its ads more memorable....
...The long-awaited rebound in advertising spending appears to have edged closer after Omnicom and Havas, the agency groups, both reported fourth quarter results ahead of expectations....
...The world’s second-largest communications holding company, which owns agencies such as DDB and OMD, reported an organic revenue decline of 10.7 per cent compared to the same period last year, in line with...
...Keith Reinhard, chairman emeritus of DDB, the advertising agency, jokes about his title: “When people ask me what ‘chairman emeritus’ means, I tell them it’s Latin for ‘we don’t need him any more’.”...
...WPP, which ranks as the world’s largest communications group by revenues, this week disclosed that its profits had almost halved in the first half, further underlining the strain placed on the industry by...
...“Twitter exemplifies the challenge to traditional marketing communications thinking which these new communications platforms represent,” Mr Burgess-Webb said. “This is just the start.”...
...Michael Donnelly, Coca-Cola’s group director of worldwide interactive marketing, who had been monitoring the page since October, believes it may have been as simple as a good visual cue....
...Omnicom, whose agencies include BBDO Worldwide and DDB Worldwide, had “far less visibility” about future revenues than was usual for this stage of the year, said Randall Weisenburger, chief financial officer...
...Under Ms Lazarus, Ogilvy continued its evolution from the traditional advertising agency founded by David Ogilvy to a more diversified communications group offering a range of services, including marketing...
...JWT was one of four finalists, along with the incumbents, M&C Saatchi, and DDB, a unit of Omnicom of the US....
...“Right now the US government is not a credible messenger,” said Mr Reinhard, chairman of DDB Worldwide, the advertising group....
...This is designed to transform its global advertising networks - BBDO Worldwide, DDB Worldwide and TBWA Worldwide - into what he calls "communications companies"....
...“I think the Super Bowl is the original viral campaign,” says Mark Tutssel, deputy worldwide creative officer at the Leo Burnett ad agency....
..., chief executive, Royal Mail Jon Florsheim, managing director sales, marketing and interactive, BSkyB Ben Hughes, worldwide advertising director, Financial Times Tim Kaner, director of marketing communications...
...He owns a 51 per cent stake, with the rest held by DDB Worldwide, one of Omnicom's ad agency networks....
...V is for virgin, judged best new client for Virgin Mobile, Virgin Trains and Virgin Mobile Australia. W is for why not?...
International Edition