Hints and tips:
...It is also too soon to count out the creative power of traditional big budget TV advertising....
...The creators can then make money from the traffic through digital advertising. It’s a symbiotic relationship — which is not to say it’s equal....
...According to the presentation, advertisers can supply “creative” content such as imagery, video and text relating to a particular campaign....
...We wanted to test how the chatbots do on tasks that would require creative thinking in humans....
...Asked whether the two were really comparable, he said: “You have a very, very good point . . . you have to be pretty creative if you want to do the newer things in software....
...My son is a gamer but his plaintive request at the moment is for me to source him an Nvidia GeForce RTX 3080 graphics card for rendering his 3D creative work....
...My box contains Japanese sweet potato, lotus root, maitake tempura, salad and rice, but Anderson tells me the speciality here is the tofu....
...Her appointment is a sign of the advertising group’s ambition to better combine the tech and creative sides of its business. She also sits on the board of Airbnb....
...Carolina Milanesi, a consumer tech analyst at Creative Strategies, said Google was trying to use its expertise in artificial intelligence and machine learning to diversify its business and healthcare looked...
...“You will be paying as much, maybe more, for all these speciality streaming services.”...
...“The exchanges have gotten more creative in what they offer to entice companies to list.”...
...In the decade since TPG first invested in Creative Artists Agency, the team that planted Tom Cruise and Julia Roberts in the Hollywood firmament has set up its own production studio and launched a vehicle...
...The company, which made its start in bespoke leather trunks, has spent decades building authority in speciality categories such as ready-to-wear fashion, shoes and watches....
...WME in 2013 bought IMG, the sports marketing group, for $2.4bn, building a formidable rival to Creative Artists Agency. Endeavor declined to comment....
...Without a courageous and creative response, surveillance capitalism will continue to fill the void....
...There is still a place for creative advertising as the cornerstone for a digital campaign that offers versions of the same message in little pieces....
...Agustín Reyna, chief competition adviser at the BEUC, the European consumer organisation, said: “Google needs Android to continue to push search and then they can monetise advertising....
...The need to sell advertising is at the heart of the toxic behaviour of many of the social media companies....
...There is little incentive for Amazon to make a fresh attempt to take on Android, said Carolina Milanesi, analyst at Creative Strategies....
...inspiration for advertising creatives....
...“Private equity groups are having to become more creative,” says an adviser to large buyout groups in London....
...In March, the company raised £4m through a share placing and subscription, and a further £4.5m a month later from investments from Nick Candy, the luxury property developer, and Edge Investments the creative...
...But its win on television’s biggest night will enhance its standing in Hollywood’s creative community, where top talent tends to gravitate towards the channels and platforms that can offer the most potential...
...“They are buying a future for Pixel, if you assume HTC wouldn’t go on much longer on its own,” said Carolina Milanesi, an analyst at Creative Strategies....
...It will require creative thinking — economically, legally and politically — to ensure it does not become a winner-takes-all society. rana.foroohar@ft.com...
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