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...For example, WPP used machine learning for a Cadbury campaign in India. It generated videos featuring Bollywood star Shah Rukh Khan seemingly endorsing local shops by name....
...Revenue climbed 21.3 per cent, driven by a Cadbury cake sales uplift after unscheduled maintenance of a plant line last year....
...Cadbury said BA was being held back by “not having enough aircraft” following the downsizing of its fleet during the pandemic, but that IAG was investing €4bn in new planes and refurbished cabins....
...In India, for example, thousands of local stores have generated their own versions of ads featuring Bollywood star Shah Rukh Khan urging people to shop locally in a campaign for Cadbury by WPP....
...He played a role in Kraft’s acquisition of Cadbury and subsequent spin-off of the chocolate maker and other snacks brands in the form of Mondelez, though he later failed to persuade PepsiCo to acquire Oreo...
...Cadbury enlisted Tate & Lyle to reduce the sugar content of its flagship Dairy Milk bar by 30 per cent for a UK trial....
...In India, WPP worked with Cadbury’s to use AI to allow Bollywood superstar Shah Rukh Khan to produce personalised ads for local businesses....
...Consumers also turned to the company’s Mr Kipling and Cadbury cakes, pushing up sales in its “sweet treats” division by 5.1 per cent. Shares in the company were flat in early trading....
...IAG’s new chief financial officer Nicholas Cadbury said the group had no plans to turn to investors for fresh capital to help it deal with a €11.5bn net debt pile, pointing to €8bn in cash and the prospect...
...One option, as Alphaville points out, would be to call upon Trian’s playbook at chocolate maker Cadbury and push for a sale or demerger of Unilever’s £50bn-ish valued food and drink division....
...That would be a repeat of Trian’s playbook in Cadbury, whose drinks spin-off provided the invitation for Kraft Foods to launch its hostile bid....
...Cadbury owner Mondelez insisted that a cut to the size of Wispa chocolate bars in its multipacks was part of a “proactive strategy to help tackle obesity”....
...But Premier Food’s branded sweet treats business continued to grow, up 6.3 per cent compared with last year, driven by Mr Kipling and Cadbury cake bars....
...After pushing for splits at Cadbury and Kraft, he battled his way on to the P&G board. Once there he got on famously with the CEO and profited as the share price rose....
...Premier Foods is tweaking its UK chocolate recipe for US consumers, who are more used to Hershey’s than Cadbury’s Dairy Milk....
...Roger Carr, who was chair of Cadbury when the activist successfully campaigned to split its drinks business from confectionery, recalls: “Peltz has a piratical charm and a velvet glove....
...Like Coca-Cola, Cadbury and other emerging brands of the time, Lipton sold reassurance. The original blend was also superior to the contents of most Lipton tea bags today....
...Job moves Restaurant Group, the owner of the Wagamama noodle chain, has named former Cadbury and Avis Europe executive Ken Hanna as its next chair....
...Those were a response to rising intervention in deals internationally, as well as outcry over foreign, ill-fated takeovers of companies such as Cadbury and Arm....
...For instance, Kraft’s pledge to keep open a Cadbury factory during its 2010 takeover bid for the chocolate maker was jettisoned soon after the deal closed. But Unilever’s assurances were different....
...Cadbury claims that it is saving British waistlines by shrinking its chocolate bars....
...Overseas turnover rose 43 per cent in constant-currency terms in the period, as US and Australian consumers proved partial to curry sauces, while the latter also gobbled down Mr Kipling and Cadbury branded...
...Cadbury was the listed descendant of the temperance-inspired cocoa, coffee and tea business set up by Quaker John Cadbury in 1824....
...It plans more in the fourth, including new product launches such as Cadbury Creme Egg choc cakes and Mr Kipling mini pies and tarts....
...It is a statistic that underplays how much UK plc has changed in the 35 years since the creation of the index, which tracks the 100 biggest UK-listed companies by market value....
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