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TikTok Inc
TikTok overhauls US business following advertising slump
...TikTok confirmed it was expanding ecommerce to the US and continuing to evaluate further international expansion....
November 8, 2022
LexElaine Moore
The Lex Newsletter: New York officials take on San Francisco’s Airbnb Premium content
...In London it has jumped from $207 to $289 (look at the post-pandemic jump in summer 2022 when international travellers arrived back in the city too). There is a chance prices will fall further....
October 25, 2023
FT Live
Investing in America
Foreign companies as drivers of US growth, resilience and competitiveness
Tuesday, 10 DecemberHybrid Conference
News in-depthReddit Inc
Unruly Reddit prepares for stock market debut with ads deals
...However, the company can profit from a “totally untapped international market”, according to Andrew Lipsman, principal ecommerce analyst at Insider Intelligence....
February 8, 2022
Scoreboard
The Pop Tarts effect and US college football Premium content
...Those revenues have grown 72 per cent since 2012, of which corporate sponsorships, ads, and licensing (like that of Pop Tarts) have nearly doubled from $433mn to $840mn....
January 6, 2024
Group M Worldwide Inc
Executive at WPP-owned agency detained in China over bribery claims
...China is the second-largest advertising market after the US with more than $223bn forecast to be spent on ads this year, according to Daxue Consulting, a China-focused market research group....
October 22, 2023
The Trump machine
The Trump machine: the former president’s dash for campaign cash
...Future Forward, a pro-Biden super Pac has already booked more than $130mn in ads this year, according to AdImpact data. Maga Inc, a pro-Trump super Pac, has booked just $6.5mn....
April 2, 2024
FT Live
TNW Conference 2024 - The Next Web
Europe’s leading tech event for corporates, startups, investors and governments
Thursday, 20 JuneAmsterdam, Netherlands
ReviewFT Magazine
Koyn, London: ‘I blame Bobby De Niro’ – restaurant review
...In the era now referred to as AD (After De Niro), there emerged a strong strand of what you might call “International Hotel Japanese” in places like Manhattan, LA, Vegas and, inevitably, London’s Mayfair...
May 11, 2023
#techAsia
Squeezed chipmakers and China’s EV rise Premium content
...The number of US chip companies taking part in China’s flagship International Import Expo rose this year, with many of them, such as Micron and Analog Devices Inc joining for the very first time, Nikkei’...
November 9, 2023
ReviewTelevision
The Diplomat, Netflix — an embarrassment to the embassy
...The eight-part Netflix thriller, about a newly appointed US ambassador to the UK, brings with it the promise of arcane international intrigue and glamour befitting a Ferrero Rocher ad....
April 21, 2023
Netflix Inc
Netflix delays account sharing crackdown after ‘cancel reaction’
...Spencer Neumann, Netflix chief financial officer, said new ad-supported services were still in “start-up mode”....
April 19, 2023
Uber Technologies Inc
Uber rolls out ad business to reach more riders
...Uber said its advertising platform was live in dozens of countries and would expand its international footprint over the next year....
October 19, 2022
Netflix Inc
Hollywood seeks a cut as Netflix debuts ad-supported streaming
...A big question is whether this will “lead to a performance-based back end for the creative talent”, said Stephen Saltzman, head of the international entertainment group at law firm Fieldfisher....
November 2, 2022
The Weekend Essay
How will TV’s streaming wars end?
...The businesses started restructuring, laying off staff and introducing free subscriptions to viewers prepared to watch ads....
October 7, 2023
#techFT
Snap breaks bad news on ads Premium content
...“We expect all online ad platforms to feel some impact of a significant consumer pullback,” they said....
May 24, 2022
FT Magazine
The future of vaping looks a lot like cigarettes
...There was the time he saw a full-page ad for a vape shaped like a lollipop in a trade magazine and phoned the editor to scream at him....
August 10, 2023
FT Live
Business of Entertainment Summit
Capitalizing on Disruption
Thursday, 19 SeptemberLos Angeles, CA
The Big Read
The teen mental health crisis: a reckoning for Big Tech
...The stakes for social media companies are high as increased regulation could threaten their ad-driven business models, which rely on a large and captivated young audience to thrive....
March 26, 2023
LexGoogle LLC
Google: closure further impoverishes Russian tech, not Alphabet Premium content
...International clients must have been pulling ads in any case. There will be no material impact on first-quarter results. This is not a Google exit on the scale of China....
May 19, 2022
Retail & Consumer industry
Goodbye Juul, hello Elf Bar
...The videos — many of which show influencers vaping on camera — are not age restricted and are not always clearly marked as ads....
October 7, 2022
LexTikTok Inc
TikTok: never-ending scroll and young audience boost advertising gains Premium content
...Apple and Google’s privacy clampdowns are limiting the ways in which internet users can be tracked for targeted ads....
April 13, 2022
The Big Read
Ben & Jerry’s vs Unilever: how a star acquisition became a legal nightmare
...The Simon Wiesenthal Center, which campaigns against anti-Semitism, took out newspaper ads in the US urging consumers to “tell your local grocery store to stop selling anti-Semitic ice cream!”...
October 11, 2022
FirstFT
FirstFT: Left push for talks with Putin
...Since the beginning of October, Maga Inc, a newly created Trump super Pac, has spent $8.5mn on ads in Ohio, Pennsylvania, Georgia, Nevada and Arizona....
October 25, 2022
FT Magazine
How Walmart convinced critics it can sell more stuff and save the world
...Its ads boast of how many hourly “associates” it promoted last year and how generous its college tuition coverage is....
October 13, 2022
#techFT
Crypto world howls over luna eclipse Premium content
...Emirates takes Vodafone stakeEmirates Telecommunications Group has acquired a 9.8 per cent stake in Vodafone for around $4.4bn as it kick-starts its latest expansion into international markets....
May 16, 2022
The Big Read
Social media’s big bet: the shopping revolution will be livestreamed
...Instagram’s Yuki says shopping features can generate insights to “personalise [user] experience” on the platform, including for ads....
August 11, 2022
News in-depthBeijing Winter Olympics
NBC battles China controversy and fickle viewers in bid for Winter Olympic glory
...NBC said it has sold more than 70 ads at rates of $6.5mn for the Super Bowl, the biggest game in American football....
February 4, 2022

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