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...“I will only use apps if products come cheaper,” she said. Another challenge, says N Chandramouli, chief executive of TRA Research, is the changing behaviour of young Indians, who are cooking less....
...A quarter of a century ago, consumer spending accounted for 64 per cent of gross domestic product; now it represents more than 70 per cent. That was a great thing in the boom years....
...N is for new. Consumers are drawn to impactful novelty: witness the impact of the 118 118 vests on runners, washing lines, rotary “airers” and ice-cream vans, as well as traditional media....
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