Hints and tips:
...In the Harvard Business Review, Thales Teixeira, a marketing professor, picks out for praise YouTube videos of DC Shoes’ stunt-driving co-founder Ken Block, or Blendtec’s “Will it blend?”...
...Blendtec charged anywhere from $5,000 to $35,000 for each video, with the price going up if the company wanted the video posted to Blendtec’s unique YouTube channel....
...Thompson, New York Creative director: Ty Montague Ray-Ban - Catch Sunglasses Launch online: May 2007 Views on Youtube: 3.2m + user generated content Agency: Cutwater Creative director: Travis Britton Blendtec...
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