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...The retailer, which also owns the Banana Republic and Athleta brands, described Dickson as the “lead architect” in “reinvigorating” Mattel’s brands....
...Gap Inc is currently in crisis. Its brands — Old Navy, Gap, Athleta and Banana Republic — face weak or falling sales and the business is lossmaking....
...The retailer, which also owns the Banana Republic and Athleta brands, said it anticipates adjusted operating margin percentage to be “zero to slightly negative” in its second quarter....
...But the bulk was driven by the value brand Old Navy and the athleisure label Athleta. Both have been a bright spot amid the broader shift to cheaper, more casual clothing....
...But the bulk of this was driven by its value priced brand Old Navy and athleisure label Athleta....
...Gap is considering closing hundreds of stores in Europe in order to focus on reviving its US business and expanding its Athleta and Old Navy brands, putting up to 3,000 UK jobs at risk....
...That is part of the reason that the retailer’s store openings have been focused on Old Navy and Athleta, its workout brand, while its closures have weighted towards Gap and Banana Republic stores....
...Shares in the retailer behind Old Navy, Banana Republic, Athleta and Gap fell as much as 11 per cent before trimming their losses to trade 8 per cent lower at $30.35 on Thursday evening....
...It faces fierce competition, however, from the likes of Nike and Gap’s Athleta brand....
...The moves come after the retailer behind brands including Old Navy, Gap, Banana Republic and Athleta said Jeff Kirwan would be leaving the company....
...Mr Potdevin has led the company since 2014, and the company has performed well through a time of immense change in the retail industry and despite competition from rivals like Gap’s Athleta, Nike and Under...
...company’s announcement last week that it was going to boost investment in the fastest growing parts of its business — including value-focused family-friendly apparel chain Old Navy, athleisure gear line Athleta...
...Over the next few years, Gap said it expects Old Navy sales to top $10bn and Athleta to climb to $1bn....
...It has also faced competition from rivals like Gap’s Athleta, traditional athletic wear makers like Nike and Under Armour, and upstarts like Gaiam and actress Kate Hudson’s Fabletics....
...General apparel retailers like Gap have also been pushing into the workout space with Athleta and the Gap Body line....
...While Gap tries to sort out the issues at the flagship chain, Old Navy and Athleta can pick up the slack....
...Mr Peck’s current title as growth, innovation and digital president has given him responsibility for omni-channel and e-commerce operations as well as fledgling brands such as Athleta and Intermix....
...Athleta (owned by Gap) Founded: 1998 Home town: San Francisco Chief executive: Glenn Murphy Vital statistics: Gap bought Athleta in 2008 for $150m to extend its position in women’s premium sportswear...
...Its success has inspired a flurry of copycats, notably Under Armour and Gap’s Athleta concept. The drama in the boardroom has added to the anxiety. A new chief executive arrived in December....
...It also added international shipping to about 80 countries to its main US site, which covers its five brands: Gap, Banana Republic, Old Navy, Piperlime and Athleta....
...No details of Athleta’s sales were released....
International Edition