Hints and tips:
...The deal also creates an opportunity for Arbitron to expand its reach globally....
...It is a potential competitive threat that affects Nielsen and Arbitron and all sorts of other businesses as well.” Talking to the FT afterwards, Sir Martin added: “I don’t think it’s a new question....
...Organisations such as the newspaper industry’s Audit Bureau of Circulation (ABC) and broadcast’s Nielson and Arbitron ratings provide objective credibility for circulation and viewership claims....
...In 2008, these were Aegis, Arbitron, Dentsu, Gfk, Havas Advertising, Interpublic, Ipsos, Omnicom Group and Publicis....
...Nielsen and Arbitron, a measurement company in the radio industry, formed Project Apollo, a joint test that sought to determine the shopping habits of 5,000 US households carrying portable electronic meters...
...Malone, media historians will recall, helped create TeleCommunications Inc, the biggest US cable services company, only to sell it to AT&T and escape with the largesse of a lifetime’s worth of content and...
...Research from Arbitron, the media research company, found the percentage of Americans who watch video and listen to broadcasts online grew from 11 per cent in 2005 to 21 per cent in 2006....
...Analysts said it could buy Arbitron, the New York-based media and market research company and US market leader in radio measurement, which has a $1.2bn market capitalisation....
...A portable device designed by Arbitron would track media consumption. A VNU scanner would enable consumers to record their purchases. Arbitron's ?portable people meter?...
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