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WPP PLC
Ogilvy forms health influencer unit to target ‘new frontier’ in marketing
...Rahul Titus, global head of influence at Ogilvy PR, said health influence was the “new frontier” in marketing....
April 23, 2024
Fund management
Wall Street watchdog floats plan to let brokers promise future results
...The proposal will have the most far-reaching effect on the marketing of private funds, a rapidly growing sector that carries higher fees....
November 19, 2023
FT Live
Investing in America
Foreign companies as drivers of US growth, resilience and competitiveness
Tuesday, 10 DecemberHybrid Conference
Oil & Gas industry
UK-sanctioned oil trader enlists ex-Biden aide to thwart potential US sanctions
...“After Paramount DMCC ceased marketing Russian oil in August 2023, Niels Troost has had no involvement in the Russian oil market whatsoever, directly, indirectly or through business interests.”...
March 21, 2024
TikTok Inc
Universal Music impasse with TikTok threatens to take more tracks off platform
...The stand-off has left Universal artists without their biggest marketing tool, while TikTok users are seeing their posts muted en masse....
February 28, 2024
Chinese business & finance
US consultancy Gallup withdraws from China
...staff at its offices in Beijing, Shanghai and Shenzhen, according to public payroll records, many of whom work as consultants helping Chinese companies re-engineer their organisations or optimise their marketing...
November 4, 2023
Netflix Inc
Netflix to revamp advertising strategy to lure brands and boost revenues
...Netflix will develop increasingly targeted and tailor-made advertising formats to win over marketing bosses as it seeks to boost revenues in its recently launched advertising supported service....
July 3, 2023
FT Live
TNW Conference 2024 - The Next Web
Europe’s leading tech event for corporates, startups, investors and governments
Thursday, 20 JuneAmsterdam, Netherlands
The Big Read
The real impact of the ESG backlash
...When pressed on the issue, asset managers in the US now emphasise that they are service providers....
December 4, 2023
WhatsApp Inc
Meta mulls putting ads in WhatsApp as it seeks revenue boost
...Teams at Meta have been discussing whether to show ads in WhatsApp for the first time, causing internal controversy, as Facebook’s parent company seeks to monetise the world’s most popular messaging service...
September 15, 2023
Exchange traded funds
WisdomTree faces new battle with largest shareholder
...“During the remainder of the year, we plan to incrementally increase marketing and raise awareness for WisdomTree Prime.”...
May 7, 2024
Pharmaceuticals sector
‘Pfizer for All’ consumer platform aims to provide post-Covid boost
...The New York-based drugmaker filed a trademark application in mid-April for a website and app providing medical information as well as mail-order pharmacy and telehealth services to US patients under the...
May 12, 2024
Inside BusinessRichard Waters
The EU’s giant experiment in tech micromanagement
...The new Apple marketing pitch, to judge by its detailed analysis of the impact of the DMA: Our products in Europe aren’t as good as they were, but at least they’re still better than all the rest....
March 7, 2024
The Big Read
How AI is transforming the business of advertising
...The use of data-led analytics, he adds, also plays into the hands of large management consultancies such as Accenture that are also offering marketing services as part of their offer to corporate clients...
February 11, 2024
LexArtificial intelligence
Baidu’s share slump shows US hold over China AI sector Premium content
...Strong demand for Ernie Bot and related services should also boost Baidu’s other businesses including cloud services and smart cars....
January 15, 2024
LexEnterprise software
GitLab: AI tools are key to raising net retention rates Premium content
...Sales and marketing costs are now equal to 47 per cent of revenue, down from 72 per cent early last year. It has yet to report a profit....
December 6, 2023
Apple Inc
EU digital rules will worsen iPhone user experience, claims Apple App Store boss
...into its products and services....
January 25, 2024
FT Live
Financial Adviser Service Awards 2024
Who gives you 5 star service?
Thursday, 21 NovemberNatural History Museum, Cromwell Road, London, UK
News in-depthApple Inc
Apple aims for box office glory with rollout of Martin Scorsese epic
...services such as Apple TV+....
October 20, 2023
OutlookChloe Cornish
India has embraced WhatsApp, but Meta now needs to make it pay
...He wanted a partner to help him refine the services offered by his online jewellery and accessories company, Mesmerize, which uses WhatsApp for marketing campaigns and customer support....
October 11, 2023
Media
Hollywood snaps back into action after actors reach deal to end strikes
...Drescher had argued that actors should receive a cut of streaming services’ revenue....
November 10, 2023
Inside BusinessRichard Waters
Chip wars are coming to PCs
...Services like ChatGPT run in the cloud, and though the companies behind them would no doubt love to shift some of the expensive processing demands of these services on to their users’ personal devices, it...
November 3, 2023
WhatsApp Inc
WhatsApp launches in-chat payments service for businesses in India
...Companies are charged for delivering marketing or customer service messages to their customers via WhatsApp, and to run ads on Facebook or Instagram that take a potential customer directly into a WhatsApp...
September 20, 2023
LexInstacart Inc
Instacart: IPO may not deliver the goods Premium content
...Stiff competition from the likes of Fresh Direct and Gopuff means Instacart has to keep spending more on marketing and incentives....
August 28, 2023
Artificial intelligence
Software groups dismiss price premium for generative AI
...The generative AI services could leave some software companies facing other significant costs....
September 13, 2023
#techAsia
Microsoft’s chip move and Disney’s India dilemma Premium content
...India’s traditional IT service providers, such as Infosys and TCS, have made the country a software services exporting powerhouse....
November 23, 2023
Chinese business & finance
China’s slump pushes smaller companies overseas for growth
...A version of this article was first published by Nikkei Asia on January 26. ©2024 Nikkei Inc. All rights reserved....
January 30, 2024
Société Générale
SocGen teams up with Brookfield in private credit push
...They said they would combine their expertise, including the French bank’s capabilities in assessing and approving loans and the asset manager’s capabilities marketing the products to end investors....
September 11, 2023

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