Advertising Higher, Inc. | Search

Accessibility help Skip to navigation Skip to content Skip to footer

Showing results for Advertising Higher, Inc.

Sort by

Viewing results 1‒25 of 38899

WPP PLC
Ogilvy forms health influencer unit to target ‘new frontier’ in marketing
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
April 23, 2024
Reddit Inc
Reddit removes CEO pay incentives in signal of reduced hopes for IPO
...Delaying the IPO means Reddit has also had the chance to diversify revenue beyond advertising before attempting to join markets....
March 15, 2024
FT Live
TNW Conference 2024 - The Next Web
Europe’s leading tech event for corporates, startups, investors and governments
Thursday, 20 JuneAmsterdam, Netherlands
Reddit Inc
Reddit’s pre-IPO roadshow to kick off next week
...It had $800mn in sales last year, coming largely from advertising....
March 7, 2024
News in-depthTikTok Inc
How TikTok’s Chinese owner tightened its grip on the app
...They added that this was not an issue for some roles such as advertising sales. Two current insiders said they had been told to prioritise hiring Chinese or Mandarin-speaking staff in the US....
April 25, 2024
Lemonade Inc
Lemonade chief rounds on ‘naysayers’ who predicted insurance start-up’s demise
...Lemonade relies on advertising for growth because it sells cover directly to customers rather than through insurance brokers....
March 3, 2024
InterviewArtificial intelligence
BCG says AI consulting will supply 20% of revenues this year
...They worked quicker and work was of a higher quality....
April 23, 2024
FT Live
Future of AI
Igniting a new era of innovation and investment
Wednesday, 6 NovemberLondon. UK
Digital Media
Independent in talks to take control of BuzzFeed and HuffPost in UK
...The business has focused on investing in international expansion, ecommerce and independent TV production, and tried to diversify its revenue away from advertising....
February 15, 2024
News updates from April 4: British billionaire avoids prison for insider trading; Italy seizes assets in EU fund fraud case
Foodmaker Conagra boosts margin guidance despite higher advertising spend
...But higher advertising and promotional expenses weighed on net income, which fell 9.7 per cent from a year ago to a still better than forecast $309mn....
April 4, 2024
The Big Read
How AI is transforming the business of advertising
...AKQA’s Ahmed sees machine learning helping with the “mechanistic, labour-intensive” jobs “enabling humans to do the higher level thinking and provide more space for ideas”....
February 11, 2024
Alphabet Inc
Alphabet’s advertising growth falls short of Wall Street expectations
...It has continued to shift to AI-driven ad formats, which are intended to improve its advertising customers’ return on investment....
January 30, 2024
Inside BusinessRichard Waters
Meta’s gamble on chatbots opens new wave of tech competition
...TikTok generated around $6bn from US advertising last year, according to digital advertising analyst Brian Wieser — a drop in the bucket compared to the $138bn in advertising Meta produced....
April 25, 2024
Advertising
Super Bowl set to break US advertising records
...Top advertisers are expected to pay about $7mn for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, the global advertising agency...
February 9, 2024
FT Magazine
‘We’re all maggots’: an audience with Jim Riswold, the copywriter behind some of Nike’s greatest adverts
...“No less than Karl Marx said advertising was a maggot of capitalism. In other words, advertising people, we’re all maggots.”...
March 9, 2024
LexTikTok Inc
TikTok’s value would be cut in a forced sale Premium content
...TikTok makes money from digital advertising, in-app purchases and transaction fees....
March 14, 2024
LexAdvertising
Advertising agencies should survive AI-driven disruption Premium content
...Its enthusiasm is shared by French rival Publicis, which trades on a forward price/earnings ratio of 13, some 5 points higher....
February 6, 2024
FT Live
Investing in Piauí – Brazil
Exploring business opportunities and delivering sustainable growth
Friday, 17 May22 Vanderbilt, Madison Avenue, New York, NY, USA
EU tech regulation
EU probes Apple, Meta and Alphabet under landmark new law
...Meta said: “Subscriptions as an alternative to advertising are a well-established business model across many industries . . . We will continue to engage constructively with the Commission.”...
March 25, 2024
LexWalmart Inc
Walmart is coming for your TVs Premium content
...Buying a budget TV maker is not the most obvious way to sell more advertising....
March 2, 2024
WPP PLC
WPP says ‘too early’ to know whether AI overhaul will hit advertising jobs
...WPP shares initially rose more than 6 per cent on Tuesday after the group upgraded its medium-term financial targets on the back of cost-cutting measures, before falling back to trade at about 1 per cent higher...
January 30, 2024
Walmart Inc
Walmart says inflation was stickier than expected in latest quarter
...Prices for food and consumables were “slightly higher than a year ago”, he added....
February 20, 2024
Netflix Inc
Netflix profits surge after password-sharing crackdown
...Netflix said memberships to its advertising-supported tier rose 65 per cent from the previous quarter....
April 18, 2024
Live news: Alphabet shares jump 14% after first-quarter revenue beats Wall Street expectations
Alphabet shares jump 14% after first-quarter revenue beats Wall Street expectations
...Advertising revenue — which accounts for the vast majority of Google’s top line — grew 13 per cent to $61.7bn, compared with analysts’ $60.2bn consensus forecast....
April 25, 2024
Reddit Inc
Reddit chooses New York Stock Exchange for long-stalled IPO
...Advertising software group Klaviyo was the only large software listing on NYSE last year, as Nasdaq lured chip designer Arm and delivery group Instacart....
February 2, 2024
LexMeta Platforms
Meta proves AI hype has its limits Premium content
...Next year, the total will be higher still. Even with billions of dollars pouring in it is still not clear what sort of AI company Meta is building....
April 25, 2024
LexReddit Inc
Reddit wants its users’ money -- but not their input Premium content
...Reddit’s main source of revenue is digital advertising. It estimates a $1tn digital advertising market opportunity, meaning it currently has a sub-0.1 per cent slice of the total....
February 23, 2024
Google LLC
Google considers charging for AI-powered search in big change to business model
...proposed revamp to its cash cow search engine would mark the first time the company has put any of its core product behind a paywall, and shows it is still grappling with a technology that threatens its advertising...
April 3, 2024

Previous pagePage 1 of 1556Next page