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...Google’s traditional search engine would remain free of charge, while ads would continue to appear alongside search results even for subscribers....
...“There’s this sort of veneer or facade that these two companies are separate,” said Joël Carter, a former US ads policy manager who left in August 2023. “Really, they’re one and the same.”...
...The ads would not appear within the chat conversations themselves....
...When Adalytics sampled some ad campaigns, it found that 42-75 per cent of TrueView ads were allocated to partner websites identified as serving video ads in muted, auto-playing, obscured, or “out-stream”...
...However, in July, YouTube announced ad sales rose 4.4 per cent to $7.7bn in the second quarter. This made up around 13 per cent of Google’s ad revenue....
...The decline of third-party cookies left brands with less insight into their ad spending....
...TikTok collects vast amounts of personal information from its US users that help it push targeted content and ads....
...To match the reach of a Super Bowl ad in 2023, executives say an advertiser would have had to buy 400+ primetime spots at more than three times the cost of one Super Bowl ad....
Rides, deliveries and ads increase as company celebrates ‘inflection point’
...When I spoke to Riswold the day after the Times ad ran, its promise as a metaphorical device for my story was never far from my mind....
...In the third quarter of last year, the most recent available data, Amazon reported ad sales worth $12bn. Walmart teamed up with tech group Innovid last year to run personalised ads on TVs....
...CPM, how much an advertiser pays per thousand ad impressions, is projected to hit $10 in 2025....
...The US government is also taking legal action against Google’s ad business, accusing it of pushing publishers and advertisers to use the company’s proprietary ad technology products....
...Snap is a smaller, less essential player for advertisers than Meta, and it has struggled to build a robust ad business.”...
...To keep them from moving elsewhere, it shares ad spend....
...Ad revenue on YouTube, which hit 70bn daily views, grew almost 20 per cent to $9.2bn. Ad revenue accounts for almost 80 per cent of Alphabet’s top line....
...Microsoft is the prime example here, but there is also Oracle vs Google, Motorola vs Qualcomm, assorted efforts to restrain Google’s ad business, and so on....
...Alphabet, Meta, Microsoft and Apple hold dominant positions in increasingly mature industries (digital ads, enterprise software and smartphones)....
...Mattel persisted, releasing the ad “Imagine the Possibilities” on YouTube....
...It is a rare chance for the company to make a comeback after years of fierce competition for ad dollars....
...Hovenkamp: I think the Google ad tech case is one of the cases that the government may very well win. Google’s rules and regulations tend to steer advertising to its own assets....
...China, WPP’s fourth-largest market, is an increasingly important region for ad groups....
...Once a cash cow thanks to advertising and broadcasting fees, Warner’s linear TV business is losing viewers to streaming — a trend that helped send its ad revenue down 12 per cent in the fourth quarter....
...“It is unlikely from today’s perspective, that we will hit our target leverage range by the end of 2024 without a meaningful recovery of the TV ad market,” said Wiedenfels....
...But Netflix said its advertising initiative has been slower to take off, repeating an earlier forecast that ad revenue would not be “material” in 2023....
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