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Advertising
AI advertising start-up valued at $4bn after fundraising
...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...
March 28, 2024
Revolut Ltd
Revolut plans advertising sales push as it waits for banking licence
...Le Nel said advertisers and distributors had already shown interest in partnering with the fintech, which is running internal tests for targeted advertising and has been in talks to sell advertising space...
April 23, 2024
FT Live
Finance Disrupted at TNW Conference
Shaking The Foundations Of Finance | Formerly Future of Finance
Thursday, 20 JuneAmsterdam, Netherlands
WPP PLC
Ogilvy forms health influencer unit to target ‘new frontier’ in marketing
...“Society is at a point of peak illness and peak wellness,” said Caroline Howe, chief executive of Ogilvy Health....
April 23, 2024
Advertising
UK advertising watchdog turns to AI to help police ‘dodgy’ green claims
...Companies should use precise language and appropriate caveats, Parker said. “We don’t see it as a binary choice between greenwashing and greenhushing,” he said....
February 8, 2024
TikTok Inc
Universal Music impasse with TikTok threatens to take more tracks off platform
...Every song has two sets of copyrights: one for the recording, and one for the “publishing”, meaning the writing and composition....
February 28, 2024
Media
Publishers call for support to boost UK’s £11bn book industry
...The association said that the government and opposition MPs needed to ensure AI helped the whole economy and that its development did not come “at the expense of intellectual property and human creativity...
March 11, 2024
FT Live
Crypto and Digital Assets Summit
Connecting leaders in crypto with mainstream finance
Wednesday, 8 MayLondon
News updates from February 14: UK inflation holds steady, Uber debuts $7bn share buyback
Bloomsbury Publishing lifts profit and sales forecast
...Shares in Bloomsbury Publishing rose strongly after the UK company lifted its forecasts for annual sales and profits, citing strong demand for fantasy novels....
February 14, 2024
Person in the News
Sarah J Maas: the ‘romantasy’ writer who could save publishing
...Living in New York City with a creative writing degree and no work experience, she applied and was rejected from jobs at three different Barnes & Noble bookstores....
February 17, 2024
Financial Conduct Authority UK
UK regulator warns ‘finfluencers’ to adhere to advertising rules
...Lucy Castledine, director of consumer investments at the FCA, said: “Promotions aren’t just about the likes, they’re about the law....
March 26, 2024
Special ReportWatches and Jewellery: April
Printed word proves its power for brands to promote their stories
...Prosper Assouline, co-founder of publishing house Assouline, which specialises in producing coffee-table books favoured by luxury brands, says books are a form of advertising....
April 9, 2024
LexJPMorgan Chase & Co
JPMorgan’s pivot to advertising means all companies are adtechs now Premium content
...At Walmart, advertising is already a multibillion-dollar-a-year business....
April 4, 2024
S4 Capital
Shares in Martin Sorrell’s S4 Capital fall 15% after revenues warning
...Jean-Benoit Berty, a former senior partner at EY, was appointed chief operating officer and several managers stepped down from the board following an “effectiveness review” that recommended “a more traditional...
March 27, 2024
The Oscars 2024: all you need to know
‘American Fiction’ and real-life publishing’s attitude to race
...I don’t believe in race....
January 26, 2024
Life and Art from FT Weekend podcast21 min listen
Design series: the hidden meaning in our benches and lampposts
...Lilah is on Instagram @lilahrap and we’re on X @lifeandartpod. You can email the show at lifeandart@ft.com....
April 1, 2024
ITV PLC
ITV profits fall by two-thirds on lower advertising revenues
...Analysts at Citi said ITV “released a solid set of results and the outlook is encouraging both in terms of the outlook for advertising and cost savings”....
March 7, 2024
FT Live
Crypto and Digital Assets Summit Asia
Transforming mainstream finance
Thursday, 5 DecemberDigital Conference
News updates from February 23: Nvidia market value briefly tops $2tn, Navalny’s mother refuses Russian ultimatum
Warner Bros shares plunge as strikes and advertising hit revenues
...a tough advertising climate....
February 23, 2024
The Big Read
How AI is transforming the business of advertising
...“Brand building is so important — without brand awareness, short-term advertising doesn’t work,” he adds....
February 11, 2024
Soumaya Keynes
Would a subscription model make social media better?
...Suppose they announced a ban on “free” ad-supported services, no more tracking and no more temptations to buy an avocado slicer late at night in the hope it will transform your life....
March 22, 2024
LexHelen Thomas
The Lex Newsletter: everybody drink Premium content
...But that hasn’t stopped shares of US mortgage lenders from soaring. Spotify is 18 years old, provides the soundtrack to our lives and is still not profitable....
February 7, 2024
Nilanjana Roy
The secret of a bestseller? Why word of mouth beats algorithms
...Join our online book group on Facebook at FT Books Café and subscribe to our podcast Life and Art wherever you listen...
February 27, 2024
FT Magazine
‘We’re all maggots’: an audience with Jim Riswold, the copywriter behind some of Nike’s greatest adverts
...He still loved advertising, he assured me, and he is still working at W+K....
March 9, 2024
Education
Sorbonne’s embrace of free research platform shakes up academic publishing
...The action is part of a wider pushback against the current model in academic publishing, where researchers publish and review papers for free but have to buy expensive subscriptions to the journals in which...
December 27, 2023
Trump Media & Technology Group
Trump’s $10bn media group sinks 21% after disclosing widening losses
...According to the filing with the Securities and Exchange Commission, all of TMTG’s revenue comes from advertising on Truth Social, which was launched in February 2022 to “rival Big Tech”....
April 1, 2024
FT Alphaville
FTAV’s further reading
...(Liberty Street Economics) — How the Man in Steel shaped rock radio (Tedium) — The Duolingo disaster that wasn’t (The Diff) — The Gigification of Publishing (The Baffler) — A brave new world offshore...
March 26, 2024
Elaine Moore
Despite existential crisis, new media start-ups keep coming
...Since August, 404 Media has been publishing an eye-catching range of stories about the tech sector, including reports of AI personality tests at job interviews and Instacart AI recipes with ingredients that...
February 25, 2024

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