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...One person familiar with the business plan said the company had set an internal target for revenue derived from advertising of about £300mn by 2026. Revolut declined to comment on the target....
...Advertising start-up The Brandtech Group has been valued at $4bn after raising new funds that will be used to disrupt the traditional advertising industry using artificial intelligence to create marketing...
...WPP’s Ogilvy advertising agency is creating a division specialising in online “health influencers” to help pharmaceutical companies tap a trend towards personalised health and combat misinformation....
...He called for companies generally to be more “humble” in the claims they make in advertising. Consumers were “a bit suspicious of the big bold, ‘good for the planet’ type claims....
...For good reason: the duopoly of Google and Meta, parent company of Facebook, still rules the $270bn US digital advertising market....
...The company said ITV Studios was on track to deliver total organic revenue growth of 5 per cent on average per year from 2021 to 2026....
...The rules apply to all companies advertising to British customers and also cover private or invitation-only social media channels, such as Discord and Telegram....
...Michelle Rowland, the communications minister, told broadcaster ABC on Thursday that the government was looking “very carefully” at whether to ban gambling advertising in the country, noting that Australia...
...Sorrell founded S4 after being ousted from WPP in 2018, with the goal of creating one of the world’s largest digital advertising companies....
...At Disney, she oversees an array of TV businesses including ABC and ABC News, Disney’s TV studios, FX and National Geographic — all of which are in decline thanks to cord-cutting viewers ditching cable subscriptions...
...In addition to legacy companies airing live sports — Paramount’s CBS and Disney’s ABC and ESPN — the package includes two relative newcomers, Amazon Prime Video and Scripps, which launched a sports division...
...Cutting the cost of creating ads might allow agencies to expand their market to serve growing numbers of smaller companies....
...The company is also starting to use artificial intelligence technology alongside its journalists to produce content....
...It's not actually a sporting event, but an advertising event.”...
...The UK’s advertising regulator has banned Norway’s state-backed energy company Equinor from repeating environmental claims, which it made in the months before gaining approval for a North Sea oilfield project...
...Microsoft has stormed ahead of its Big Tech peers in the generative AI arms race, investing $13bn into ChatGPT-maker OpenAI last year and overtaking Apple as the world’s largest company by market capitalisation...
...AI could also allow more companies to carry out their own marketing functions....
...Paramount in November said the advertising was already “virtually sold out”. The company declined to comment on Friday....
...He describes Publicis as “shifting from a holding company to a tech platform”, which will “radically change” how it operates its advertising business....
...TikTok generated around $6bn from US advertising last year, according to digital advertising analyst Brian Wieser — a drop in the bucket compared to the $138bn in advertising Meta produced....
...Sorrell, who founded S4 as a marketing start-up focused on technology after leaving London-listed advertising agency WPP in 2018, said the company was focusing on “medium-term growth”, as well as improving...
...But the company was left dealing with thousands of stranded passengers at one of the busiest travel times of the year....
...Revenue still comes from the company’s digital advertising business with a small sideline in VR headsets....
...It is one of nine companies specialising in influencer marketing to make the list....
...One sector that is talking up its own disruption is the advertising industry, where WPP boss Mark Read told investors that AI could be as transformative as the internet 30 years ago....
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