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...GroupM, which is WPP’s wholly owned media buying and planning agency, expects China’s total advertising revenue to increase 7.9 per cent to $150.6bn this year....
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...Read said WPP had completed a restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
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...That creates scope for cost-cutting but also requires the agencies to prove their relevance in other ways. Read it here. But on the upside, dry January is over — everybody drink!...
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...Publicis was the world’s third-largest advertising agency by revenues in 2022, with a market value of €23.79bn....
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...WPP said it had completed a broader restructuring of its marketing, advertising and PR agencies under six networks — AKQA, Ogilvy, VML, Hogarth, GroupM and Burson....
...Top advertisers are expected to pay about $7mn for 30 seconds of advertising during Super Bowl LVIII, an increase of about 10 per cent on last year’s event, according to Dentsu, the global advertising agency...
...Hockey told Australian broadcaster ABC that it was “absolutely inconceivable that you would have a former politician representing their community, representing the country, who then goes and engages with...
...Australia established the eSafety commissioner in 2015 as the world’s first dedicated government agency to keep citizens safe online....
...GroupM, a media agency, predicts that X’s advertising revenue will fall more than 50 per cent to below $2bn this year, meaning the company will drop out of the top 25 global ad sellers....
...M&C Saatchi: Shares in the British marketing agency slipped 2.3 per cent after its full-year results showed a 2 per cent fall in revenues and a 10 per cent drop in profit before tax....
...The London-listed advertising agency more than halved its forecast for net revenue growth in 2023 to 0.5-1 per cent, down from a previous range of 1.5-3 per cent....
...Their formula was so effective that it sparked an enduring argument between the advertising agency and its top client....
...Michelle Rowland, the communications minister, told broadcaster ABC on Thursday that the government was looking “very carefully” at whether to ban gambling advertising in the country, noting that Australia...
...The Paris group, which owns advertising and market agencies around the globe, said that its AI strategy would allow all 100,000 of its staff to use consumer data for 2.3bn profiles of people across the world...
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...At Disney, she oversees an array of TV businesses including ABC and ABC News, Disney’s TV studios, FX and National Geographic — all of which are in decline thanks to cord-cutting viewers ditching cable subscriptions...
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