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...But he has no plans to become a hands-off chairman, and still makes the daily commute – to the company’s New Jersey headquarters from the horse farm he lives on in upstate New York – in a Dodge Ram pick-up...
...All of its brands – which include Dodge and Ram, as well as the core Chrysler nameplate – posted sales higher than a year ago. Sales last month were the best since September 2007....
...Sergio Marchionne, chief executive of both companies, said on Monday that Dodge would be split into two divisions – one focusing on cars and the other on the Ram pick-up truck, Chrysler’s top-seller....
...Chrysler is banking this year on demand for the latest Dodge Ram pick-up, which went on sale last autumn. Daimler is seeking to sell its remaining 19.9 per cent stake to Cerberus....
...Vans and pick-ups such as the Dodge Ram have been Chrysler’s core business since. This year’s collapse in sales of these profitable vehicles has hurt Chrysler more than any carmaker....
...A third come from just three models – the Dodge Ram pick-up and Chrysler and Dodge minivans. Grant Thornton adds that only half of Chrysler’s 14 North American plants are “core” to its operations....
...GM’s Chevrolet and Pontiac are targeted at much the same market as Chrysler’s Dodge. Ditto, Buick and Chrysler. Chrysler’s models are especially vulnerable....
...While GM and Ford have promising new small-car projects, Chrysler’s biggest product launch this year is a revamped version of the Dodge Ram large pick-up truck....
...Carmakers do not disclose the profitability of individual models, but it is no secret that vehicles such as General Motors’ Chevrolet Silverado, Ford Motor’s F-Series and Chrysler’s Dodge Ram pick-ups are...
...If all goes to plan, more than 100 head of cattle will be herded down Jefferson Avenue, one of the city’s main thoroughfares, to promote the new Dodge Ram pick-up truck....
...However, GM’s Chevrolet Silverado and Chrysler’s Dodge Ram pick-up trucks are each company’s top-selling model and compete directly in this crucial segment: a combined company would find it hard to rationalise...
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