Hints and tips:
...Matthew Egol is a Booz & Company partner, Brett Hurt is the chief executive of Bazaarvoice...
...Zynga, ExactTarget and BazaarVoice are three examples. (Wall Street Journal) COMMENT AND CURIOS: - Somebody still loves netbooks....
...It was the second largest internet IPO of the year globally, behind Bazaarvoice’s US deal last week raising $131m....
...“Matt played an instrumental role while working at Booz on the development of Yell’s new business strategy and was closely involved in brokering relationships with new partners including Bazaarvoice and...
...Marketers often refer to the 80/20 rule: for example, 20 per cent of shoppers write 80 per cent of product reviews that end up on Facebook, said Brett Hurt, chief executive of Bazaarvoice, which hosts product...
...“Consumers don’t think of themselves as ‘multi-channel’ shoppers,” says Brett Hurt, chief executive of BazaarVoice, a provider of online reviews and other content....
...It uses software such as BrandAnswers from Bazaarvoice – also used by Dell – to track the questions consumers are posing....
...Bazaarvoice now works with more than 500 brands belonging to companies including Wal-Mart, Home Depot, Boots, Argos, Lego and Procter & Gamble....
...Once shoppers reach the site, UGC also increases a shopper’s propensity to buy, says Brett Hurt, chief executive of Bazaarvoice....
...Last year, Walmart.com formed a partnership to operate online customer reviews with Bazaarvoice....
...“It’s very important to have an authentic review community,” says Sam Decker, head of marketing at Bazaarvoice....
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