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...In 2010, it paid $275m to acquire Quattro Wireless, a mobile advertising company, after being beaten by Google in the bidding for $750m AdMob....
...Its dominance began with Google’s purchase of DoubleClick in 2007 and AdMob in 2009....
...Users who agree to watch ads in exchange for discounts or other rewards from Tesco Mobile or Sprint see content that the start-up has sourced from Google’s AdMob inventory....
...Twitter last year bought mobile ad exchange MoPub for about $350m, while Google paid $750m for AdMob four years ago....
...Brian Wieser, an analyst from Pivotal Research, said the move was “significant’, with the potential to threaten advertising networks such as Millennial Media and technology company rivals such as Google’s AdMob...
...MoPub is one of the fastest-growing providers of advertising space on mobile devices, rivalling larger companies such as Google’s Admob and Millennial Media....
...Ms Vu had been in charge of advising consumer internet companies at Morgan Stanley, working on deals like the sale of Zappos to Amazon and Admob to Google, as well as the IPOs of Google and LinkedIn....
...The purchase of Admob, a mobile advertising company acquired two years ago, has also made Google the leader in this market, though it remains a small part of display overall....
...That suggests Google’s $750m acquisition in 2010 of AdMob, a mobile advertising firm, is starting to show its value....
...Last month, Apple hired a former Adobe and Yahoo executive, Todd Teresi, to reinvigorate iAd, which has lost out to Admob, which Google acquired for $750m in 2010....
...Among global competitors, Madvertise counts AdMob, now part of Google, and Quattro Wireless, owned by Apple, as well as stock market-listed Millennial Media and India’s InMobi....
...After acquiring AdMob in 2010, the move brings its auction-pricing system into line with AdWords on the desktop....
...Mobile ad networks are nothing sinister in themselves: Apple has one of its own, iAd, as do Google (with AdMob) and a fast-growing crop of independents such as InMobi and Millennial Media....
...criticised by some former executives for becoming a more bureaucratic organisation as it has grown and has lost some high-profile entrepreneurs, including the founders of companies such as YouTube and Admob...
...In Google’s earlier deals that received a second request for information – the purchases of DoubleClick, AdMob and ITA Software – it took an average of nine months from the date the acquisitions were announced...
...It said: “BT can confirm that it has commenced legal proceedings against Google Inc by filing a claim with the US District Court of Delaware for patent infringement....
...The company, which served up nearly 50bn ad impressions in August alone, is positioning itself as the largest independent alternative to Google, which acquired Admob for $750m in 2010, and Apple, which launched...
...Moreover, certain capabilities must be developed, including the ability to work with third-parties like Shopkick and Facebook as well as web advertising and analytics firms like AdNetwork.net, DataXu, and AdMob...
...Google’s mobile advertising unit AdMob is suspected of collecting personal location information without customers’ consent or approval from the Korean Communication Commission, according to the South Korean...
...But Google has the expertise to make mobile advertising work (witness its acquisition of AdMob) and either offer free mobile service or charge substantially less than the $50 per month US carriers typically...
...Google faced similar close scrutiny of its acquisition of mobile advertising company Admob last year, with the Federal Trade Commission going as far as to build a case against the deal before eventually...
...As a company that makes a lot of acquisitions, it’s only natural that Google loses some talent now and then – like Chad Hurley of YouTube and Omar Hamoui of AdMob, both of who have just said they’re leaving...
...Three of the most successful Sequoia-backed start-ups to seek exits in the past year-and-a-half – mobile advertising company Admob, travel software company ITA Software and online retailer Zappos – have...
...So one consequence of the step is likely to be more banner business for Apple’s ad-service competitors, including Google-owned AdMob....
...The search group has already been through protracted inquiries into two large advertising acquisitions, most recently its purchase this year of mobile advertising service Admob....
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